Your brand positions your business, and in my Growth, Leadership and Management Tip today, I’ll show you the power of brands and service excellence, how to set high service standards, and what your role as a leader is in making yours the brand of choice.
Tag Archives: Leadership
Fast Pace Ep 85 – Core messaging
This week on Fast Pace, Dean Mackie and Josh Phegan show how to make sure you’ve got core messaging, determine what that message is and who should deliver it, make it simple, consistent and relevant, and make sure everyone knows and understands the message.
Fast Pace Ep 84 – Pricing services
In today’s episode of Fast Pace, Dean Mackie and Josh Phegan get clear on the process of pricing services. They examine factors to consider for setting values, pricing models and price points, demonstrating market value, and learning what’s valuable for the customer.
Datalakes
You must understand the power of technology and data acquisition. In my Growth, Leadership and Management Tip today, I’ll introduce you to datalakes and show you the insights provided by technology and the skills that will make all the difference in the future of your business success.
Fast Pace Ep 83 – Brand positioning
In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it’s important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.
Fast Pace Ep 82 – The power of great planning
This week on Fast Pace, Dean Mackie and Josh Phegan discuss the power of great planning based on how business really works. They look at understanding seasonal markets around cashflow, cycles and resources, preparing early for a smooth and effective return after holidays, lead generation that evens out fluctuations in the business, and acting in the best interest of your client.
23 and you
As a business owner, you need to know what’s really happening in this market. In my Growth, Leadership and Management Tip today, I’m looking at 23 and you, what to do for an early start in the new year, and how to do more transactions this January than ever before.
Fast Pace Ep 81 – Business models
In this Fast Pace episode, Dean Mackie and Josh Phegan talk about choosing a business model. They examine the evolution of business models and where each type works best, franchises and dissatisfactions with those that don’t deliver, the independent agency, the current shared services model, and choosing the model that will take you where you want to go.
Fast Pace Ep 80 – Advice and feedback
Today on Fast Pace, Dean Mackie and Josh Phegan talk about living life on purpose and inspiring others to grow. They define advice vs. feedback and discuss ways an individual may prefer to accept your input. They show how to communicate your intent, avoid the advice trap, and create a safe, supportive environment where people can be more receptive.
Valueless
There is conflict everywhere in business today. In my Growth, Leadership and Management Tip, I’ll show you what it means to be valueless, how to integrate your value set into all areas of your organisation, and to empower your people, so you’re free to do your own best work.