Brands and service excellence

Your brand positions your business. In this Growth, Leadership and Management Tip, I’m talking about the power of brands and service excellence. I’ll help you determine where your brand is positioned and what your service standards are.

Your brand identity sets the expectation for your level of service. I’ll illustrate areas of service, explain how standards of service excellence are set, and tell you what your role as a leader is in that process.

Your ability to expand the way you think determines your ability to scale the business. I’ll illustrate service execution and show you how it transcends all marketplaces. It’s your clarity around your brand that determines how well you serve your customers.

I’ll talk about service excellence meetings and how your understanding of brands and service excellence helps you set the standard for reliable delivery. It’s not just what you do, it’s the way you make the customer feel. Make sure yours is their brand of choice.