Fast Pace Ep 85 – Core messaging

This week on Fast Pace, Dean Mackie and Josh Phegan show how to make sure you’ve got core messaging, determine what that message is and who should deliver it, make it simple, consistent and relevant, and make sure everyone knows and understands the message. 

Fast Pace Ep 81 – Business models

In this Fast Pace episode, Dean Mackie and Josh Phegan talk about choosing a business model. They examine the evolution of business models and where each type works best, franchises and dissatisfactions with those that don’t deliver, the independent agency, the current shared services model, and choosing the model that will take you where you want to go.

Ep 329 – Mapping consumer experiences

In this podcast, Josh Phegan and Alexander Phillips discuss mapping consumer experiences, standards for 6-star service, coaching your team with options they can use to win the listing, and touchpoints that show the vendor you’re there for them every step of the way.

Momentum shifter

You are your own momentum shifter, and in this Coaching Tip, I’ll show you how to shift your momentum by calling past clients, seeing opportunities you’re missing and creating even more. I’ll show you what to do and how to do it. The rest is all you.

The culture doc

What you actually stand for defines the foundations for your business, and in my Growth, Leadership and Management Tip today I’ll tell you why a culture document that clearly articulates what you stand for as a brand is so important, and how to put that together.

USP – Make it clear

You’ve got to make it clear why the customer should use you. In this Growth, Leadership and Management Tip, I’ll show you how to understand the needs of the three basic types of customers so you can develop your USPs and train your team to win the business.