Brands and service excellence

Your brand positions your business, and in my Growth, Leadership and Management Tip today, I’ll show you the power of brands and service excellence, how to set high service standards, and what your role as a leader is in making yours the brand of choice.

Fast Pace Ep 84 – Pricing services

In today’s episode of Fast Pace, Dean Mackie and Josh Phegan get clear on the process of pricing services. They examine factors to consider for setting values, pricing models and price points, demonstrating market value, and learning what’s valuable for the customer.

Fast Pace Ep 83 – Brand positioning

In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it’s important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.

Electric energy

You need an incredible amount of energy to be a great agent. In my Coaching Tip today, I’ll show you how to generate electric energy with customers, ask great questions, find the sellers and buyers in a declining market, and get back into that winning position.

Ep 340 – Cross selling

This podcast features Josh Phegan and Alexander Phillips on cross selling, beginning with the just sold call, to how the customer thinks, the advantages of working in multiple marketplaces, and doing the transaction well, not just getting it done.

Fast Pace Ep 71 – The age of the customer

In this Fast Pace episode, Dean Mackie and Josh Phegan look at balancing customer service and profit margins in the age of the customer. They talk about how roles are changing, what’s most important to the customer, AI applications for improved customer insights, and products that provide a better customer experience with your organisation.

Power of meetings

An offer on a property really isn’t about price. In today’s Coaching Tip, I’ll show you how to find the leverage point in a negotiation, what to do if you only have one buyer, and how to find out why a buyer prefers one home over all the others they’ve seen.

Conversion mastery

One of your biggest business costs is wastage, and my Coaching Tip today will show you how to attain conversion mastery. I’ll explain the strategy, measure and adjust process, how to find what works so you can do more of that, and convert customers into buyers

Customer obsession

We’re in an experience economy. In my Coaching Tip today, I’ll tell you about customer obsession, show you what great customer service looks like, and illustrate how the little things build up to great referrals and greater fees.

Ep 319 – The buyer seller market

In this podcast, Josh Phegan and Alexander Phillips discuss the big emergence of the buyer-seller market, the latent demand inside of your database of past clients who are now both selling and looking to buy, plus tips for new agents just starting out.