Brands and service excellence

Your brand positions your business, and in my Growth, Leadership and Management Tip today, I’ll show you the power of brands and service excellence, how to set high service standards, and what your role as a leader is in making yours the brand of choice.

Ep 346 – Service experience

In this week’s podcast, Alexander Phillips and Josh Phegan discuss defining and delivering a great service experience. It starts with defining what sellers and buyers find critically important and then setting delivery standards to meet and exceed those expectations.

Ep 329 – Mapping consumer experiences

In this podcast, Josh Phegan and Alexander Phillips discuss mapping consumer experiences, standards for 6-star service, coaching your team with options they can use to win the listing, and touchpoints that show the vendor you’re there for them every step of the way.

Beyond survival

Your role goes beyond survival for your business, and in my Growth, Leadership and Management Tip today, I’ll show you how to make sure new people start at a higher level and are clear from the start around what you do and what makes your brand unique.

Founders Ep 2 – The evolution of Identity Marketing

This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.