Fast Pace Ep 83 – Brand positioning

In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it’s important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.

Customer obsession

We’re in an experience economy. In my Coaching Tip today, I’ll tell you about customer obsession, show you what great customer service looks like, and illustrate how the little things build up to great referrals and greater fees.