This week on Fast Pace, Dean Mackie and Josh Phegan show how to make sure you’ve got core messaging, determine what that message is and who should deliver it, make it simple, consistent and relevant, and make sure everyone knows and understands the message.
Ep 347 – Driving productivity
Today’s High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on being highly productive. Alex presents his cornerstones for driving productivity and having passion for what you do. Josh notes that getting clarity around wanting to be the best agent you can will make you productive towards getting there. He lists actions that will keep you on the path, and Alex explains how adding a PA to his team has helped him reach that higher level of success.
They continue the discussion around growing the team so they can do more of the work, which allows you to take holidays, learning how to scale, things you can do to drive productivity into December, and making sure you always have new challenges.
Strategic review
As an agent, one of the best things you can do at the end of the year is a strategic review of your business, and in today’s Coaching Tip, I’ll show you how to examine your business, get strategic with it, set your targets for 2023 and go get them.
There are three principal drivers that allow your business to grow. I’ll talk about what you need to know in order to increase your average sale price and how to use psychological pricing to present your average fee to the customer.
I’ll show you how that increase in sale price and average fee will also expand your volume of transactions, how to maintain a consistent flow of listings and always have open for inspections every Saturday.
I’ll explain what to look for in your strategic review, how to find the things that aren’t working and stop doing them, and how to use the review to make better decisions and reposition yourself for the new year.
Fast Pace Ep 84 – Pricing services
In today’s episode of Fast Pace, Dean Mackie and Josh Phegan get clear on the process of pricing services. They examine factors to consider for setting values, pricing models and price points, demonstrating market value, and learning what’s valuable for the customer.
Datalakes
What you do now with technology and data acquisition will define the future success of your business. In this Growth, Leadership and Management Tip, I’ll introduce you to datalakes and explain why you need to get in the game with this now.
I’ll show you the evolution of a datalake, what kind of data is in it, and how you can use that data for better insights and decision making. I’ll also talk about how to use AI to build better call lists and identify consumer digital intent and patterns.
Of course, you have to put data in before you can benefit from it. I’ll show you the connectivity of existing data, how to put your digital marketing on steroids, what’s on the frontier of possibilities, and what’s actually happening right now from a datalake perspective.
Datalakes are the future. But what really matters is your ability to connect with the customers who are in front of you today. It all starts with you having an appreciation for the data you have, insights into what you can do with it, and an understanding of the power of great data.
Ep 346 – Service experience
In this week’s podcast, Alexander Phillips and Josh Phegan discuss defining and delivering a great service experience. It starts with defining what sellers and buyers find critically important and then setting delivery standards to meet and exceed those expectations.
Big finish with the big 3
It’s time for a big finish as we close out 2022. In my Coaching Tip today, I’ll introduce you to the big 3 areas you’ll want to concentrate on and the people you need to call because you know they’ll be doing transactions.
You’ll need to find the datasets for the people who want to sell, and I’ll tell you why you want to call your buyers from 2019. I’ll even give you great dialogue to help you create your best opportunities when you make those calls.
We’ll talk about why it’s important that you call every market appraisal you’ve ever done from the beginning of your career. Things are rapidly changing in this environment, and I’ll show you how many sales, listings and new market appraisals you can generate.
The 3rd area to look at is expired listings. I’ll give you dialogue to get you on the phone and working with those people. You can have a big finish with the big 3 when you change the energy, get momentum, and book those appointments before the end of the year.
Fast Pace Ep 83 – Brand positioning
In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it’s important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.
Ep 345 – Trusted advisor (re-price, re-market, re-auction)
Today’s High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on becoming a trusted advisor and talking to owners who need to re-price, re-market and re-auction their homes. Alex looks at getting that level of trust with a vendor so they will accept your advice and let you do what’s best. He suggests ways to let them know you’re doing everything possible to sell their home at the best price.
Josh overviews what causes price reductions, and they talk about how to discuss pricing with the customer. They show how to help vendors see how market conditions affect the amount they can get for their home and advise them as to what you would do if it was yours.
Electric energy
You’ve got to have an incredible amount of energy to be a great agent. In this Coaching Tip, I’ll show you how to generate electric energy every time you interact with people.
Whether you’re out getting lunch or doing an open for inspection, the energy you put forth matters. I’ll relate my recent experience at an open for inspection and tell you what impressed me most. And I’ll talk about the one-percenters that make the difference in the way you work.
I’ll give you some incredible questions to ask and show you how to deliver them. Your job is to interact with customers, be 100% present with them and make them feel comfortable as you bring their future plans forward today.
Even in a declining market, there are still great sellers and buyers out there. I’ll tell you who benefits most in this market and how to bring your electric energy to those people. It’s time to re-align yourself, get back into that winning position and get those listings.