In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it’s important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.
Tag Archives: brand
Founders S2 Ep 5 – Josh Phegan interviews Steve Osborn from Identity Marketing
This podcast features Josh Phegan talking with Steve Osborn, founder of Identity Marketing. They look at what marketing is for a modern real estate agent, and brand awareness for agencies. Steve describes marketing as understanding the customers desires to bring trust, and creating more value in the marketplace. He explains common marketing mistakes and developing a marketing plan for your firm.
Ep 327 – Pitching strength
In today’s podcast, Josh Phegan and Alexander Phillips talk about pitching strength, relating your advantages to vendors and spending their time well, coaching new agents around what the brand does, and knowing what really makes you powerful.
Fast Pace Ep 53 – Sticking to core
In this Fast Pace episode, Dean Mackie and Josh Phegan look at training protocols and initiatives. They discuss short term tactics and long term planning, fundamental core skills vs. current trends, training your brand’s USPs, skills qualification, and skills specific to categories and experience.
The culture doc
What you actually stand for defines the foundations for your business, and in my Growth, Leadership and Management Tip today I’ll tell you why a culture document that clearly articulates what you stand for as a brand is so important, and how to put that together.
Distance the ego
You need to distance the ego to be the agent the customer is looking for. In my Coaching Tip today, I’ll show you how to position your brand, demonstrate your credibility, and base your business on the customer experience you deliver.
USP – Make it clear
You’ve got to make it clear why the customer should use you. In this Growth, Leadership and Management Tip, I’ll show you how to understand the needs of the three basic types of customers so you can develop your USPs and train your team to win the business.
Beyond survival
Your role goes beyond survival for your business, and in my Growth, Leadership and Management Tip today, I’ll show you how to make sure new people start at a higher level and are clear from the start around what you do and what makes your brand unique.
How you win, pitch and serve
You’ve got to know how you win, pitch and serve, and in this Growth, Leadership and Management Tip I’ll help you define your formula, train your people to deliver your brand’s unique customer experience, and keep those customers coming back.
Power of language
Now more than ever, language really matters. In this week’s Coaching Tip I’ll show you the power of language, why the words you choose are important, and how to communicate with consumers in a way that makes them feel good about your brand.