This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.
Ep 298 – The rush to the finish line.
In this week’s podcast, Alexander Phillips & Josh Phegan discuss:
How to use the timeline method to encourage sellers to market now.
When to list for 2022.
The best way to progress customers, maintain your focus and finish this year strong.
Bigger vision – work for what you want
The most important thing you’ll ever do is to set a bigger vision for your life around what you want. In this Coaching Tip, I’ll show you that when you work for what you want there are no distractions and all the energy you need to get you there.
In these times it feels like that personal mission you’re here to achieve is engulfed in a fog and you can’t even see a step ahead. What I know is, these conditions will clear, and you’ll need that big bold vision because this world will continue to challenge you.
I’ll illustrate what the bigger vision looks like and why you’ve got to be hungry for what you want. Get that clarity and you can start to do the work that will get you there. It’s all about intent and I’ll give you some powerful questions to help you reach that fulfilment.
Appreciation, gratitude, and opportunity will all help you work for what you want, but it’s the pursuit of achievement that really drives you. You know you’ve got more potential than you’re using. It’s time to begin your quest to achieve what you want.
Fast Pace Ep 30 – Defining customer experience
This Fast Pace episode features Dean Mackie and Josh Phegan on defining customer service, why that’s important and how to do it. They show how to define customer points of pain and what they really want, ways to provide service and build trust around those points, and how to charge for the value of the customer experience you provide.
Team engagement
One of your most important skills as a leader is making sure your team is fully delivering your ultimate customer experience. In this Growth, Leadership and Management Tip I’ll show you how to make sure you’ve got team engagement at the highest levels of your organisation.
Engagement is especially difficult in the hybrid environments we’re working with today. I’ll help you drive engagement by establishing clarity around what your people are there to do and placing purpose at the centre of it all.
Especially now in the COVID era leaders must employ innovative new engagement measures because this is not done yet. I’ll give you some examples of things you can do to help your team stay focused, motivated and engaged.
It’s up to you to drive your team engagement. I’ll show you how to use a plus-dot-minus chart to measure how good we are at meeting our goals and moving together in the same direction. Nail this with your team and you’ll win in any situation.
Ep 297 – Fixing follow-up failure
In this week’s podcast, Alexander Phillips and Josh Phegan discuss what to do after market appraisals, how to add value to sellers on your seller hitlist, what to do when you’re competing for the listing to win, and the secrets to building repeat and referral business from past clients.
Then what? 3 lists
So you do the market appraisal, the buyer appointment, the listing presentation – then what? In this Coaching Tip, I’m talking about 3 lists of steps to get clear on what comes next in the customer’s experience with you after you cover the basics.
What you want to know is the problem the customer wants to solve by selling and moving. Once you know that, you’ll know what to do next. I’ll help you get clear on the customer journey and how to facilitate experiences.
You win the business by always thinking about what the next steps are, especially when you lose a listing presentation. I’ll tell you what you need to do next and why you never leave a meeting without knowing what that next step is.
You never have to ask, Then what? I’ll give you some examples of ways to stay steps ahead of where the customer is right now. You can lead them to their desired ultimate outcome by knowing what they want and what to do to get them there.
Fast Pace Ep 29 – The big shift to being a director in a business
This week on Fast Pace, Dean Mackie and Josh Phegan discuss the big shift to being a director in a business, what directors actually do, and what allows you to play at this level. They look at the role of director as partner, leading by example, responsibilities, expectations and accountability, and how individual director’s styles can contribute.
Ep 296 – Surfing the tidal waves
Today’s High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on surfing the tidal waves of all the listings we’re expecting at the end of September. Alex explains why he’s focused on listing and selling now, and where he believes customers’ focus will be coming out of lockdown. Josh questions whether established agents with past clients have an unfair advantage over newer agents, and they project on how the market could look in December.
Alex and Josh discuss growing a team now to increase productive capacity, confirming whether buyers are emotionally and financially ready to commit, and Josh ends on going in early rather than later, and giving sellers a reason to do something now.
Founders Ep 1 – The new era of digital workflow
In this podcast, Josh Phegan & David Choi interview Angus Ferguson, Commercial Director of Agent Solutions at Domain Group. In this first episode, we talk through the journey from taking bids at auctions and distributing sales results to signing agency agreements and contracts digitally, the rise of the digital agent and how apps are reinventing workflow. Angus’s vision for the future of work is by designing customer interaction and experiences for both the real and digital world.