Tag Archives: usp

Fast Pace Ep 53 – Sticking to core

In this Fast Pace episode, Dean Mackie and Josh Phegan look at training protocols and initiatives. They discuss short term tactics and long term planning, fundamental core skills vs. current trends, training your brand’s USPs, skills qualification, and skills specific to categories and experience.

USP – Make it clear

You’ve got to make it clear why the customer should use you. In this Growth, Leadership and Management Tip, I’ll show you how to understand the needs of the three basic types of customers so you can develop your USPs and train your team to win the business.

Beyond survival

Your role goes beyond survival for your business, and in my Growth, Leadership and Management Tip today, I’ll show you how to make sure new people start at a higher level and are clear from the start around what you do and what makes your brand unique.

How you win, pitch and serve

You’ve got to know how you win, pitch and serve, and in this Growth, Leadership and Management Tip I’ll help you define your formula, train your people to deliver your brand’s unique customer experience, and keep those customers coming back.

Fast Pace Ep 12 – Driving USPs

In this episode, Dean Mackie and Josh Phegan talk about driving USPs. Josh begins discussion of unique selling propositions by defining what they are and pointing to the ways that businesses fail to fully support them. Dean weighs in with customer impressions and USP approaches that really stand out. Josh adds the need to find the one thing consumers will respond to and do that. Get clear on your unique components and use them.

Brand story: the power of key numbers

No one understands the attributes of their brand, but it’s all about your brand story and the power of key numbers. In this Growth, Leadership and Management Tip I’ll show you how to use your USPs to pitch your brand, grow your people, and become truly great.

Uplift for better USP’s

You’ve built your platform for success, but what do your new hires know about your business? You have to give them an uplift for better USPs, and in this Principal Coaching Tip, I’ll show you how to train them for the knowledge and confidence to win the business.