After two years of doing business in a virtual world, we’re back in the workplace with a skill shortage for a very different market. In today’s Coaching Tip, I’ll show you the basic skill sets you need and how to develop them, and I’ll share secrets from some of the biggest businesses in Australia.
Tag Archives: customer
Distance the ego
You need to distance the ego to be the agent the customer is looking for. In my Coaching Tip today, I’ll show you how to position your brand, demonstrate your credibility, and base your business on the customer experience you deliver.
Closing
Your biggest challenge is that you don’t know how to close. In this Coaching Tip, I’ll show you how to test the client, build momentum, prepare your mindset to win the business, and get that signature tonight.
Beyond survival
Your role goes beyond survival for your business, and in my Growth, Leadership and Management Tip today, I’ll show you how to make sure new people start at a higher level and are clear from the start around what you do and what makes your brand unique.
Why you lose listings
You need to know why you lose listings, and in my Coaching Tip today, I’ll help you build a winning listing presentation, ask game changing questions, end the listing successfully – whether they sign or not – and list a property with just four questions.
Then what?
You know what you’re supposed to do, but do you? And then what do you do next? In this Coaching Tip I’ll help you get clear on what to do and then do next, how to build a system to specify next steps, and how to assess and train your team to get that clarity.
Happy, anxious, sad
Understand what the customer goes through with every transaction and you’ll win your market. In this Coaching Tip I’ll clarify the happy, anxious, sad moments you need to recognise so you can engineer the experience you want your customers to have.
Customer moves
Where buyers come from and sellers move to is a powerful data insight about customer moves, and in my Coaching Tip this week I’ll show you how each transaction opens up new markets for you, and how to ensure you have repeat customers for life.
Founders Ep 2 – The evolution of Identity Marketing
This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.
Then what? 3 lists
Once you’ve done the basics – Then what? In my Coaching Tip this week I’ll give you 3 lists for knowing what the customer wants, how to facilitate their experiences with you, and what steps to take as you lead them to their desired outcome.