In today’s episode of Fast Pace, Dean Mackie and Josh Phegan get clear on the process of pricing services. They examine factors to consider for setting values, pricing models and price points, demonstrating market value, and learning what’s valuable for the customer.
Tag Archives: value
Founders S2 Ep 5 – Josh Phegan interviews Steve Osborn from Identity Marketing
This podcast features Josh Phegan talking with Steve Osborn, founder of Identity Marketing. They look at what marketing is for a modern real estate agent, and brand awareness for agencies. Steve describes marketing as understanding the customers desires to bring trust, and creating more value in the marketplace. He explains common marketing mistakes and developing a marketing plan for your firm.
Fast Pace Ep 66 – Making the leap from Salesperson/Property Manager to Director
This week on Fast Pace, Dean Mackie and Josh Phegan share observations on career progression and making the leap from salesperson/property manager to director. They explore reasons for wanting to be a director, adding value as a leader, knowing what you want to accomplish and how much you’re willing to contribute, and being in it for the long haul.
How do we do it here?
Do the people inside of your organisation actually know what you do? In this Growth, Leadership and Management Tip, I’ll challenge you to answer the question, how do we do it here? I’ll show you the importance of understanding equity and choosing not to be a commodity.
Reference point
If you buy a property today, what will it sell for later? In this Coaching Tip, I’ll show you how to set a reference point for value based on realistic perspective and insight so you can help your clients make their best buying and selling decisions.
Customer obsession
We’re in an experience economy. In my Coaching Tip today, I’ll tell you about customer obsession, show you what great customer service looks like, and illustrate how the little things build up to great referrals and greater fees.
Ep 320 – Power of cross selling
In today’s podcast, Josh Phegan and Alexander Phillips talk about the power of cross selling, price range vs. buyer requirements, cross selling through campaigns, and finding the place where price and value meet.
Ep 317 – How to present your fee
In this week’s podcast, Alexander Phillips and Josh Phegan discuss the options when presenting your fee, including:
Why customers prefer to choose between options.
Psychological pricing when comparing.
Knowing your value and demonstrating it.
Market knowledge is underrated
Market knowledge is underrated in the industry, but in this Coaching Tip, I’ll show you how to get it, understand it, and use it to improve your market appraisals, win listings, stay relevant to your customers, and become their most valuable agent.
Fast Pace Ep 49 – Flip the script
In this Fast Pace episode, Dean Mackie and Josh Phegan look at taking people from zero to hero inside the property management business. They talk about building the confidence of property managers by implementing training programs, defining the role and making the processes clear. They explain that recruiting the right people can add value to your business. And they discuss the day-to-day functions in property management and how utilising software to improve the workflow can help your team get ahead and build a connection with customers.