This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.
Tag Archives: Marketing
Ep 289 – Getting more strategic
In this podcast Josh Phegan and Alexander Phillips are talking about getting more strategic around what you do, choosing a relatable market, customer lifecycle, demographic trend, and finding a marketplace big enough for your aspirations.
Ep 285 – Working lockdown markets
In this week’s episode, Alexander Phillips and Josh Phegan talk through how to work during lockdown periods, including how to manage vendor expectations – the 5:1 ratio, managing buyer enquiry and inspections, bringing campaigns forward, launching and listing for post-lockdown.
Strategy, measure, adjust
As a business owner you’ve got to understand the strategies you’ve got in play. In this Growth, Leadership and Management Tip I’ll explain the strategy, measure, adjust process so you can stop doing things that don’t work and start getting the results you need.
Fast Pace Ep 3 – Service lines
In this week’s episode, Dean Mackie and Josh Phegan discuss the secret to serving today’s multi-dimensional customer including The services lines of a modern estate agency, why you need scale to drive recurring and ancillary income, the future service experiences that are required now, the power of data and relationships to serve in new and better ways.
Ep 269 – Holding fee in competitive markets
In this week’s podcast, Alexander Phillips and Josh Phegan discuss what it takes to win on value. They showcase the different ways to present fee, how to understand your value when presenting, what to do during a fee negotiation and simple dialogue to overcome fee objections.
New markets
Cracking a new market is an exciting part of your career and it changes the momentum for your entire business. In this Coaching Tip I’ll show you how to leverage your resources, amplify what you do, and set out with intention to expand your market.
Customer obsession
Customer experience is today’s marketing. In this week’s Coaching Tip I’ll tell you why customer obsession is everything, and we’ll discuss client enablement, fast consumers, the social media driven market, and why we had a real estate boom during the pandemic.
Re-align, re-price, re-market
You don’t want to answer the phone as soon as the owner’s name pops up. In this week’s Coaching Tip I’ll show you how to re-align, re-price, re-market unsold properties by knowing what to watch for, how to advise, and what actions to take to get to sold.
Ep 260 – Hit refresh
In this week’s podcast, Alexander Phillips and Josh Phegan talk through what’s critical to refresh your business, including reviewing what’s worked this year for your best lead sources, resetting your financials around volume, average fee and average sale price, the forecast for what’s ahead with NSW stamp duty changes, preparing for a lockdown so if it happens you have a plan, and the simple idea of “who, not how” to expand your thinking on what’s possible.