This podcast features Josh Phegan talking with Steve Osborn, founder of Identity Marketing. They look at what marketing is for a modern real estate agent, and brand awareness for agencies. Steve describes marketing as understanding the customers desires to bring trust, and creating more value in the marketplace. He explains common marketing mistakes and developing a marketing plan for your firm.
Rules for success
A great leader has to have a clear set of rules. In my Growth, Leadership and Management Tip today, I’ll give you the basic rules for success, explain what they specifically do, and show you how important they are to your business.
You know you have challenges in a declining market. You need to have systems in play that allow your people to play at their best. I’ll explain some of the skills you need and how you can support your sales team in providing the best advice.
I’ll show you some of your available options and changes you can make to drive momentum. Let’s get clear around what your rules are so you know which skills you need. I’ll step through some skills to help you keep everything on track.
Following these rules for success makes everything easier. I’ll tell you the things you must be sure of and what you need to do to maximise that sale price. Understand the rules, put them in play, and use them to help your people get results quickly.
Ep 336 – Stages of a campaign
This High Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on understanding the stages of a campaign. Josh breaks down the steps and points out mistakes agents make when they skip stages. Alex talks about the importance of knowing what each stage means to the vendor and how to progress them to the sale. He explains the process of gaining alignment with vendor expectations and knowing where you are in the process, so you can advise the vendor and stay on the front foot with them.
Josh and Alex discuss what to do if a property doesn’t sell at auction, when to switch to for sale, how to promote your strategy to the vendor, and they advise that you always have a plan so you can get the property sold.
Find the data sets
You should be winning in your marketplace, and in today’s Coaching Tip, I’ll show you how to find the data sets that will give you a competitive advantage inside of your marketplace.
I’m going to list for you all the advantages you have as an established agent in your area because you may not even realise you have them. And I’ll show you why your greatest advantage is your database.
You have incredible data sets that you’re not really using. I’ll explain why your data gives you an advantage if you use it and help you play this game in a very different way. And I’ll show you what one of my best agents does every week to keep his business moving.
Marketing alone isn’t enough. I’ll make it clear why you must have great relationships with all of your clients in today’s market. Let’s find the data sets that are going to make you great and help you build an incredible career.
Fast Pace Ep 73 – Simple rules for big results
In this Fast Pace episode, Dean Mackie and Josh Phegan discuss simple rules that work inside any business. They note the need for a clear alignment of vision and values, having the best interests at heart, roles and responsibilities, the 9/14 rule, specific rules for rising and declining markets, and learning to both recognise what works and pivot when the market changes.
Founders S2 Ep 4 – Josh Phegan interviews Jeff Gray and Patrick Hill from Propic
This week Josh Phegan interviews Jeff Gray, CEO and Patrick Hill, CPO of Propic. Their business creates digital solutions that connect people and services 24/7. They look at the problems that Propic solve, growing and scaling businesses profitably using automation, and monetising the valuable data in your business. Jeff shows how technology interacts with agents in the sales environment and how automation allows people to do more.
Ep 335 – Bringing future plans forward
In this week’s High Performance Podcast, Alexander Phillips and Josh Phegan talk through the skill of bringing buyers and sellers to market faster. They look at:
The role suppliers, stakeholders and agents can play.
Understanding the vision and dissatisfaction of your client.
What to do, and how to say it, so consumers feel confident to proceed.
Change over costs
Professionals deal in changeover costs, not sale and purchase prices. In my Coaching Tip today, I’ll show you how and why changeover costs have increased since the property boom and how that ultimately results in some softening of prices at the upper levels.
In a declining market, there are three people who benefit from this market shift. I’ll tell you who they are and how to think about current changeover costs when you’re working with buyers and sellers.
Your greatest skill will be to work with all stakeholders. I’ll explain how to make sure your buyer is clear about what they’re planning to do and how to balance their net revenue with the amount they need to make the purchase.
Every market makes a market, and if you understand how to work with these new changeover costs, this market will be the one you make.
Fast Pace Ep 72 – Innovation lab
This week on Fast Pace, Dean Mackie and Josh Phegan discuss the innovation lab and shifting business performance. They address innovation as culture, encouraging collaboration, overcoming fear of change, identifying the problem first, commitment and fortitude, building a sustainable model, and connecting isolated functions together.
Founders S2 Ep 3 – Josh Phegan interviews Felicity Leggett from MoneyMe ListReady
In today’s podcast, Josh Phegan is joined by Felicity Leggett of MoneyMe ListReady, which provides financial credit with the speed and convenience of digital access. Felicity explains how MoneyMe ListReady gives agents control over the buy now pay later model. They discuss the application process, lowering the customer barriers using digital platforms, increasing vendor options, and improving agent listing presentations.