Today on Fast Pace, Dean Mackie and Josh Phegan show how to land great people for your business. They talk about some of the things exceptional people look for, how to show them you’ll provide their best environment with guiding principles to grow and succeed, how to get past the resistance barrier, and what to do for a great on-boarding experience.
Declining market playbook.
Back on the radar of your goals
Right now, you need to revisit your view of what you want to accomplish. Today in my Growth, Leadership and Management Tip, I’ll be showing you how to get back on the radar of your goals as a business leader.
During the pandemic, we stopped dreaming and pushing toward the things we really want. I’ll show you how to create an Everest mission around your vision of what you want your business to achieve over the next five years.
I’ll help you put a plan together for what your expectations are and how to grow your business over that five year period. We’ll look at sales and recurring revenue, your succession plan for future leadership, growth and expansion models, and centralised services.
The sugar money era is over. It’s time to get back on the radar of your goals, start putting the basic foundational structures in play and get busy growing your business again. Make the decision, get clarity around what you really want, and you will build something truly great.
Ep 340 – Cross selling
In this High Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss cross selling, beginning with the just sold call. Alex explains the skill involved in bringing a buyer in from one location and onward to another, where price and value ultimately meet. He shows how the customer thinks and what you can do to widen their options and opportunities by learning their history. And he notes the advantages of working in multiple marketplaces for cross selling, understanding what the buyer wants, and knowing why most buyers have to be sellers first.
They discuss the way buyers actually work these days, keeping an open mind around what you can offer beyond their specifications, really building relationships with your customers, getting live feedback, and taking pride in how well you did the transaction, not just that it’s done.
The experience
Now more than ever before, you can’t get lazy around the experience you provide when someone walks through an open for inspection. In my Coaching Tip today, I’ll give you touchpoints to get buyers to look at properties during the current market slowdown.
We advocate taking people to private appointments, and I’ll tell you why the middle of the week is the best time for that. But Saturday is showtime, and I’ll show you how providing a professional experience on this day changes everything.
I’ll tell you why you need to pick up that phone and let every buyer who’s inquired or inspected know when a property sells. It’s your job to boost customer confidence that the market is moving, no matter what the media is saying.
Make sure the experience you define and deliver is incredible. I’ll show you what that looks like and how to maintain it. It’s about building your brand experience around what it is that you do so that the customer chooses you to represent and guide them.
Fast Pace Ep 77 – Great interview technique
This week on Fast Pace, Dean Mackie and Josh Phegan show how to conduct a great interview that makes candidates feel good about your organisation. They recommend that you know what you’re recruiting for, look for quality attributes, and have a structure with key questions ready. They also discuss digital vs. face to face and the STAR technique.
Ep 339 – The last quarter
In this weeks podcast Alexander Phillips and Josh Phegan discuss the game plan for the last quarter of 2022. Who to call, what to say, and how to develop a forecast for what’s next in the residential real estate market.
Reducing days on market
Your expectation as an agent is to reduce days on market and give the vendor a feeling of momentum inside the campaign. In today’s Coaching Tip, I’ll show you how to keep days on market short, and why days on market is such a critical component in your career.
The easiest way to reduce days on market is to set benchmarks, and I’ll give you some for the start of the campaign and through days 7, 14, 21 and 28. I’ll also share my 9/14 rule around managing appointments and offers for your existing stock.
Properties tend to be on the market for a long time in a declining market like we have now. I’ll explain peaks and troughs and give you the rules for what to do when things aren’t happening when they need to.
Vendors want to manage things emotionally. You need to be using logic to make the right decisions in a timely manner, to get the property sold at the best price. Reducing days on market means putting energy into those campaigns and keeping your confidence high for you and your vendors.
Fast Pace Ep 76 – The war for talent
In this Fast Pace episode, Dean Mackie and Josh Phegan discuss sourcing and the war for talent. Insights include the need to always be recruiting, creating new positions to bring good people in, having a process for replacement, building an attractive environment where people can excel, and demonstrating leadership and support.
Founders S2 Ep 7 – Josh Phegan interviews Josh Symons from MRI
In this episode Josh Phegan interview Josh Symons of MRI Technologies. Josh’s focus is on sales and property management, the lack of alignment between departments and teams, and the challenges of integration. He explains big data and exhaust data, servicing landlords as 4-dimensional customers, why PM needs automation and specialisation, the relationship between tech and PM, better ways to show properties, and how sales has already been using new technologies successfully.