How you package, market, and develop yourself really matters. Customer experience = brand = pricing power.
Category Archives: Thought Provoker
(RE)Pricing and the Art of Price Reductions.
The problem is not the problem; the way you think about the problem, that’s the problem.
The Productivity Special.
Life is short. Opportunities are not. The skill is to reduce your commitment to the things that really matter.
Business is the greatest sport in the world.
Every day is Super Bowl, and it’s time for you to play.
You’ll never work a day in your life when you love what you do. Beware the business that is tactically excellent yet strategically negligent.
Disciplines of success.
Discipline is the most powerful work for business success. Reduce the breadth of what you do and increase the depth of what you do. The secret to long-term success is to master what you do. And it all starts with vision.
‘Who Do We Intend To Be?’ – Max De Pre.
It’s time for a bold new vision. A business is a set of systems that guarantees a profit, serves its customers beyond their wildest dreams, builds their communities and substantially contributes to a better world.
The Creation Economy.
We live in a new world. You must adapt, be agile, be creative, and get back to the core of what great Estate Agency is all about.
Inflation.
Raise to new heights, despite the high inflation era.
The new age of the customer. The customer ascension model that’s coming for you.
Do you know what you’re doing?
It’s the strangest thing, but it delights you when it happens. Then, over time, it just keeps you coming back. It’s the customer ascension model, which is the belief that those who spend with you and do it often will buy anything you produce over time.
Declining market playbook.
If you’re new to residential real estate in the last three years, you’d probably assume that all property prices do is go up. If you joined the industry in the last nine years, you’ve never seen a Federal Labor Government, an increase in interest rates, or inflation.