Ep 280 – Shifting markets


This High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on shifting markets and reasons why the market’s going to continue to fuel. Alex tells how he knows the difference between a property just being off and a downward trending market, and Josh observes that by the time the media reports a trend the market is already shifting again. They discuss the importance of understanding how market dynamics are affected by APRA, the stock market, government and the Budget.

Josh and Alex look at how COVID and the stimulus have affected the economy and customers’ ability to buy. Josh notes that great agents trade in all markets, and every market makes a market. He advises remaining level, not too giddy nor too down as the markets shift.

Great seller service

You’ve got to stay incredibly focused to provide great seller service. In this Coaching Tip, I’m talking about simple ways to stay in control and start with the end in mind so you can justify the fee you charge.

I’ll tell you why you need to set up a WhatsApp for your business and show you how to use it. With this app, your sellers, your assistants and your team can see what’s going on, across all devices they may be using, so that all communication is in real-time.

Every seller is reading the same news you are, and your job as an agent is to manage their expectations and help them realize what will really drive a great campaign for them in this rapidly changing market.

Keep all of your communications clear so that everyone involved knows exactly what to do next. I’ll give you the tools you need to set those seller expectations appropriately and deliver the great seller service they require.

Fast Pace Ep 12 – Driving USPs

In this episode, Dean Mackie and Josh Phegan talk about driving USPs. Josh begins discussion of unique selling propositions by defining what they are and pointing to the ways that businesses fail to fully support them. Dean weighs in with customer impressions and USP approaches that really stand out. Josh adds the need to find the one thing consumers will respond to and do that. Get clear on your unique components and use them.

Values evidenced

Your values set the rules for how you play the game. In this month’s Growth, Leadership and Management Tip I’m talking about values evidenced by behaviours that reflect them, and what you must do to ensure you communicate those values inside of your organisation. 

Your values guide you, and it actually grates on you when they’re not being followed. I’ll give you some clear examples of business values, and how you can tell if your people know those values and are following them by watching their decisions and behaviours.

If you want your people to uphold your values then we’ve got to talk about evidenced behaviour. I’ll show you what quality firms do to make sure their people are living out their culture, and help you get clear on your own values so you can guide the behaviours you want to see.

If your culture is never spoken about it will create itself. It’s your job as a leader to make sure your people know what’s important and how management decisions are made. Then you’ll see those business values evidenced by what your people are doing every day.

Ep 279 – Navigating inbound calls

In today’s High-Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss navigating incoming calls as they’re coming in fast and furious. Alex outlines what his organisation has been doing to address online inquiries and reduce wastage around open homes. Josh addresses efficiently handling mobile calls and Alex offers tips for keeping calls short whilst fully answering customer queries.

They share techniques and technologies they use, how much they pass on to their team members, the importance of responding to messages quickly, and Alex explains why he still uses a landline for much of his phone work.

Back in control

This market is moving quickly and you’ve never had to deal with so many buyers. With this week’s Coaching Tip, I’m going to help you get back in control by focusing on the things that will ultimately get you where you want to go.

Right now things are moving faster than most agents can keep up with. I’ll give you all the basics to build a good quality routine and commit to the things that make you great, beginning with diet, exercise, and sleep.

We’ll discuss writing daily task lists so everything gets done, working in structured sessions, and booking the number of appointments you need every day to reach your goals. And I’ll talk about investing in relationships and activities that renew you.

More than anything, it’s your vision for what you want and the goals you set to achieve it that will really put you back in control. Reduce your commitments to only the things that matter and you’ll become seriously great at what you do.

Fast Pace Ep 11 – What growth are you going for?

This week Dean Mackie and Josh Phegan address the need for visionary growth for your business. It’s the why, what and how of business growth, and Dean begins with insights on how decision making sets the subconscious mind to focus on the end goal. Josh discusses getting clear on business decision principles and how changing your focus changes your outcomes. They agree that making the decision is the secret to setting the vision that creates growth.

Ep 278 – Stepping up – going for growth

In this week’s episode of the High-Performance Podcast with Alexander Phillips and Josh Phegan they discuss how agents can step up their volume of transactions from one to three, and three to ten transactions per month. It’s an episode about changing your thinking and choosing the types of problems you want to solve.

Comms

We need to massively evolve the way we communicate inside of our business. In my Coaching Tip this week I’ll tell you why comms are so important. You’ll learn how to maintain a clear communications schedule so critical information doesn’t get lost.

I’ll explain ways our team communicates inside of our organisation and the comms we use for different levels of urgency. I’ll also discuss how we use Slack as an executive summary of what’s happening inside of the business, and why we use email only sparingly.

When you get clear about the way communication works it allows you to quickly find the things you need so you can operate at speed. It’s the way your business communicates that determines how fast you can operate.

Better quality conversations are what business is all about and great comms allow systems to function and flow. Get clear about when, how, and what you communicate and you’ll be better, faster, and more adaptive.