Ep 283 – What to do when you get busy

This High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on what to do when things get really busy. Alex describes some simple things he does to maintain control in a fast-moving market including time management, setting priorities, and reducing distractions. Josh advises writing out what’s on your mind so you can get back on top of those things. And Alex offers examples of ways you can change what you do.

Josh suggests ways to become super-efficient, explains the importance of your response rate and the speed at which you operate, and shows some better ways to run your day.

It’s never about the competition

Impediments to your success are a result of your own internal barriers. In my Coaching Tip this week I’ll show you why it’s never about the competition, it’s about what you do for the customer. What you do well with each customer creates a future customer and future listings.

Everything great agents do is about facilitating an outstanding customer experience. It happens with each interaction and each individual customer, and I’ll give you the secret to being incredible at everything you do here.

Every month you’ll meet a number of buyers who have been unsuccessful in their pursuit of residential properties. You need to let these buyers know every time one of those properties sells and I’ll show you why that’s so important.

You don’t need to be the number one agent in your marketplace because it’s never about the competition. What you need to be doing is creating opportunities for the customer directly in front of you. Do this seriously well and you’ll never have to prospect again.

Fast Pace Ep 15 – Attributes of great brands

In this week’s episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.

Ep 282 – Getting cut through with great call technique

In this High-Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss techniques for making quality calls. Josh observes the need for agents to make their calls brief, and Alex tells how he cuts to the chase whilst delivering on customer needs and getting the information he needs. Josh illustrates the structure of a call and suggests dialogue for different types of calls. And Alex describes how he leaves a voice message and when it’s right to do so.

Josh notes the long term positive impression we make when we call clients regularly, they discuss the importance of being clear, direct and relevant, Alex tells how to stay a step ahead of customer questions, and Josh reinforces being an authority on your market.

Commitment to the game

If you want to scale your own personal Everest you’ve got to have commitment to the game. In my Coaching Tip this week I’ll show you how to get past your fears and reach a whole new level of confidence.

To build confidence you’ve got to increase your capabilities. The first step is to identify your areas of fear. I’ll illustrate where that thinking comes from, and how those fears build up and prevent you from moving forward. 

In reality, it’s all about focusing on your capabilities. I’ll show you exactly how to change your mindset to think clearly about what you need, and how to put systems and people in place to help you reach your goals.

Great agents realise that for anything you want to achieve in life you’ve got to make that commitment to the game. Everyone fails in the beginning. You must make the decision to identify the areas where you need courage, and achieve the competence required to be at your best in what you do.

Fast Pace Ep 14 – Sales management 101

This episode features Dean Mackie and Josh Phegan discussing Sales Management 101. Dean clarifies what a sales manager actually does and outlines some of the 101s to watch out for. They talk about tactical sales management and what makes a great sales coach. Josh advises we criticise generally and praise individually, and Dean reminds us that we are not our behaviours.

PM opportunity

Property management is the biggest opportunity in real estate today, and in this Growth, Leadership and Management Tip I’m talking about the PM opportunity. It’s a primary part of your business, and I’m going to tell you how to get seriously good at it.

Today’s biggest companies are focused on generating recurring revenue. Property management is the subscription economy of the real estate business and I’ll explain what the property management section of your business can strategically do for you.

If you have 1000 properties under management, you have 1000 landlords. I’ll show you why it’s important for you to know where your landlords actually live themselves and how you can look after them in new and better ways.

The PM opportunity isn’t a side project, it’s the main show. It’s relatively risk-free and it can drive the saleable value of your business, become a major lead source, and grow your control in market share. It’s time to start getting better around what you do inside of your property management.

Ep 281 – What to look for in new recruits

In this High-Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss what to look for in new talent for your teams. Alex and Josh list experience, skills and traits they look for in new recruits, and Alex advises doing reference checks.  Josh shares advice for husband and wife teams, and talks about hiring people with higher-level skills for sustainability over time. Alex examines why his team members tend to stay with him for years including environment, culture and remuneration.

Josh emphasises the importance of creating your own business culture and knowing why you’re hiring someone. He encourages being personally involved in helping your people invest in their own properties, build wealth for themselves, and attain a better future.

Capacity with buyers

Great agents are using technology to help them serve more customers more often. In This Coaching Tip, I’ll show you how to manage capacity with buyers, from the open for inspection to the moment they’re ready to buy. 

It’s not humanly possible for you to speak with every person who comes into an open for inspection. I’ll show you how to shift your dialogue so you can help the buyer in a better way and quickly get the information you need most. 

I’ll talk about digital systems that allow you to manage more buyers, present quality online content, and track what consumers are doing at a digital level. You can also track when they’re about to move into the offline environment.

In every campaign, you’ll meet buyers to add to your buyer hit list and I’ll tell you how to spot them. It’s important that you build your systems for capacity with buyers so you can keep track of where consumers are and be there for them when they make the decision to buy.

Fast Pace Ep 13 – Rolling out new initiatives

This week Dean Mackie and Josh Phegan focus on successful rollout plans. Dean points out that everyone wants improvement but no one wants to make changes, and suggests ways to make benefits outweigh the pain. They discuss the plus-dot-minus assessment methodology, Josh explains the five-step change model, and they agree that the biggest cost in any business is wastage.