This Fast Pace episode features Dean Mackie and Josh Phegan on wellness in the workplace, the emotional health of your people, and creating workplaces where people thrive. They note that your people are your business and look at ways to help your people manage wealth, challenge them to grow, promote active renewal, and help people focus on what’s most important to them.
How you win, pitch and serve
To achieve business success you’ve got to know how you win, pitch and serve, and why what you do works. In my Growth, Leadership and Management Tip today I’ll help you define what it is that you do that makes you truly great.
If you want great people to join your organisation you have to know what your formula is, have the data to back it up, and make sure your people aren’t wasting their time and energy on random things that won’t work inside of your marketplace.
You need to be able to articulate what your organisation does and how to make your formula replicable. I’ll help you make sure you have the data you need, know what your top USPs are, and be able to train your people to effectively represent your brand.
I’ll show you how to deliver an incredible customer experience by gaining clarity around individual customer moments. As a leader you’ve got to explain how you win, pitch and serve so your people know exactly how to serve your customers and keep them coming back.
Fast Pace Ep 40 – How to crack new markets
In this episode, Dean Mackie and Josh Phegan tell how to crack new markets by using existing data and relationships. They discuss knowing your goals, setting your strategy, being a market leader, finding where the landlords live, hybrid models for competition, creating scale through focus, and the hub-and-spokes marketplace model.
The energy crisis – and what to do next
Recruiting
There is no million-dollar unicorn who’s simply going to walk into your office and ask to work for you. In this Growth, Leadership and Management Tip, I’ll show you how recruiting works, what you should look for, and how to make it simple to attract the best talent.
Recruiting is all about knowing who is already working in the marketplace right now that could be phenomenal inside of your business. I’ll outline the best ways for you to recruit the right people, including great talent from outside of the industry.
The most important question is, Are you recruitment fit? You’ve got to have real confidence in the platforms for success you have in place, including technologies, training, culture and financials that offer real opportunities for new recruits.
I’ll show you how to make your recruiting process simple, and list some of the things that can make your organisation truly attractive. And I’ll help you get clarity around what you have to offer so you can explain your benefits fully to the great people you want to hire.
Ep 307 – The 2021 review
In this week’s Podcast, Alexander Phillips and Josh Phegan review 2021 and look forward to what’s next. They cover:
The challenges with capacity.
The role great buyer work played.
Why great agents always work to a much bigger future.
Customer moves
One of your most powerful data insights is about customer moves. That’s where buyers come from and sellers move to after the transaction, and in this week’s Coaching Tip I’ll show you how both of those markets relate to your current market and introduce you to new ones.
You might not be interested in markets outside of your own, but I’m going to show you why you need to know about those other markets, how you can benefit from the connections each customer has to them, and how to be their agent of choice for future transactions.
I’ll illustrate how demographic shifts happen within your marketplace, and how to position yourself to actually grow up with your clients as they buy and sell properties throughout the cycles of their lives.
We’ll analyse the customer moves of where buyers come from and where sellers go. You’ll see that each transaction opens up additional markets where you can expand your market share with your existing relationships and establish repeat customers for life.
Fast Pace Ep 39 – Pricing for your services
Today’s Fast Pace podcast features Dean Mackie and Josh Phegan on pricing for your services. They describe several pricing models, explain value-based pricing and ways to influence customers’ perceived value, using the best language to tell your story and win in the marketplace, how to differentiate yourself, and pricing based on confidence.
Ep 306 – The performance zone
In this week’s High-Performance Podcast, Alexander Phillips and Josh Phegan discuss how you perform at your best. They break down the secrets to Alex’s consistency, what drives performance in his team, how to determine what you want, and creating an environment that supports the type of person you want to become.
Listing for 2022
It really is up to you to learn how to play the game. This has been one of the strongest markets we’ve seen in years and in my Coaching Tip today I’ll show you how to start listing in 2022 to be sure you’ve got your first campaigns running in January.
It’s all about mindset. Plenty of buyers will still be looking after November/December. I’ll tell you how to to get those properties listed and make sure you’ve lined up everything that’s needed so you can bring those overflow buyers through those homes.
I’ll explain why you need to get back to auctions and open for inspections right away, how open for inspections are your greatest flywheel, and how to use our digital work-anywhere world to sell a ton of properties in January.
Own the January and February markets and you’ll have a great start on the first quarter of listing in 2022. I’ll show you how to prepare for the weeks of instability the election will create, and work ahead of the curve to make sure you’ll have an incredible year.