Teams for growth

Great agents realise the need to build teams for growth, and in my Coaching Tip today I’ll focus on how to think about the people around you, the roles they play, and how you can help them be the best at playing those roles inside of your business.

The way people think about what they do determines how great they will be at it. And the job title you give a team member can have the same effect, not only on how aspirational they feel about their position, but also how others see them.

Anyone on your team that you think of as an agent is someone who is capable of prospecting, listing and selling. That’s actually what you want. Give them the title and the responsibility that goes with it, and they will deliver the customer service you require.

Building teams for growth is all about you thinking bigger about your own role in your team. If you place people around you who feel capable and confident in taking the heat off of you, then you can specialise and be at your best to scale and grow your business.

Fast Pace Ep 41 – Wellness in the workplace

This Fast Pace episode features Dean Mackie and Josh Phegan on wellness in the workplace, the emotional health of your people, and creating workplaces where people thrive. They note that your people are your business and look at ways to help your people manage wealth, challenge them to grow, promote active renewal, and help people focus on what’s most important to them.

How you win, pitch and serve

To achieve business success you’ve got to know how you win, pitch and serve, and why what you do works. In my Growth, Leadership and Management Tip today I’ll help you define what it is that you do that makes you truly great.

If you want great people to join your organisation you have to know what your formula is, have the data to back it up, and make sure your people aren’t wasting their time and energy on random things that won’t work inside of your marketplace.

You need to be able to articulate what your organisation does and how to make your formula replicable. I’ll help you make sure you have the data you need, know what your top USPs are, and be able to train your people to effectively represent your brand.

I’ll show you how to deliver an incredible customer experience by gaining clarity around individual customer moments. As a leader you’ve got to explain how you win, pitch and serve so your people know exactly how to serve your customers and keep them coming back.

Fast Pace Ep 40 – How to crack new markets

In this episode, Dean Mackie and Josh Phegan tell how to crack new markets by using existing data and relationships. They discuss knowing your goals, setting your strategy, being a market leader, finding where the landlords live, hybrid models for competition, creating scale through focus, and the hub-and-spokes marketplace model.

Recruiting

There is no million-dollar unicorn who’s simply going to walk into your office and ask to work for you. In this Growth, Leadership and Management Tip, I’ll show you how recruiting works, what you should look for, and how to make it simple to attract the best talent.

Recruiting is all about knowing who is already working in the marketplace right now that could be phenomenal inside of your business. I’ll outline the best ways for you to recruit the right people, including great talent from outside of the industry.

The most important question is, Are you recruitment fit? You’ve got to have real confidence in the platforms for success you have in place, including technologies, training, culture and financials that offer real opportunities for new recruits.

I’ll show you how to make your recruiting process simple, and list some of the things that can make your organisation truly attractive. And I’ll help you get clarity around what you have to offer so you can explain your benefits fully to the great people you want to hire.

Customer moves

One of your most powerful data insights is about customer moves. That’s where buyers come from and sellers move to after the transaction, and in this week’s Coaching Tip I’ll show you how both of those markets relate to your current market and introduce you to new ones.

You might not be interested in markets outside of your own, but I’m going to show you why you need to know about those other markets, how you can benefit from the connections each customer has to them, and how to be their agent of choice for future transactions.

I’ll illustrate how demographic shifts happen within your marketplace, and how to position yourself to actually grow up with your clients as they buy and sell properties throughout the cycles of their lives.

We’ll analyse the customer moves of where buyers come from and where sellers go. You’ll see that each transaction opens up additional markets where you can expand your market share with your existing relationships and establish repeat customers for life.

Fast Pace Ep 39 – Pricing for your services

Today’s Fast Pace podcast features Dean Mackie and Josh Phegan on pricing for your services. They describe several pricing models, explain value-based pricing and ways to influence customers’ perceived value, using the best language to tell your story and win in the marketplace, how to differentiate yourself, and pricing based on confidence.

Ep 306 – The performance zone

In this week’s High-Performance Podcast, Alexander Phillips and Josh Phegan discuss how you perform at your best. They break down the secrets to Alex’s consistency, what drives performance in his team, how to determine what you want, and creating an environment that supports the type of person you want to become.