Your brand positions your business, and in my Growth, Leadership and Management Tip today, I’ll show you the power of brands and service excellence, how to set high service standards, and what your role as a leader is in making yours the brand of choice.
Tag Archives: identity
Fast Pace Ep 83 – Brand positioning
In this Fast Pace episode, Dean Mackie and Josh Phegan look at brand positioning, why it’s important and how to do it right. They discuss the difference between marketing and brand positioning, setting your brand story, identity, values and customer expectations, creating scalability, and working in collaboration.
Founders S2 Ep 5 – Josh Phegan interviews Steve Osborn from Identity Marketing
This podcast features Josh Phegan talking with Steve Osborn, founder of Identity Marketing. They look at what marketing is for a modern real estate agent, and brand awareness for agencies. Steve describes marketing as understanding the customers desires to bring trust, and creating more value in the marketplace. He explains common marketing mistakes and developing a marketing plan for your firm.
Founders Ep 2 – The evolution of Identity Marketing
This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.