This podcast features Josh Phegan & David Choi talking with Steve Osborn, founder of Identity Marketing. We look at marketing initiatives and brand standards for internal and external communications, defining and marketing your brand identity and designing the ultimate customer experience. Steve shows why you need an agency to package and promote your brand, advises developing a plan of action for internal and external marketing teams, and promotes bringing back brand campaigns as the next evolution of creating customer awareness.
Tag Archives: brand
Fast Pace Ep 27 – Why the vision comes first (before brand, before market, before anything else)
This episode of Fast Pace features Dean Mackie and Josh Phegan on why the vision comes first, before brand, market, or anything else. They discuss how vision defines everything you do, why a rebrand alone isn’t enough, how vision is fundamental to serving the customer, what can limit vision, and why you need a sense of growth and alignment with a long term vision.
Driving relevance
Too many agents build a big database and do nothing with it. In this Coaching Tip, I’ll show you the importance of driving relevance, the one simple thing successful agents do first each day, and how to stay relevant by thinking differently in brand new ways.
How you scale
Before you start your journey for growth, you’ve got to know what you want. In this Growth, Leadership and Management Tip I’m talking about how you scale by deciding how big you want to be, which markets you want to dominate, and how to recruit the best talent.
Fast Pace Ep 15 – Attributes of great brands
In this week’s episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.
Ep 274 – Crafting a better listing story
During this week’s podcast, Alexander Phillips and Josh Phegan discuss the importance of creating a brand story in your listing presentation. It’s the ultimate story of what you do for the customer, how you make it easier, better, faster for today’s consumer.
Brand story: the power of key numbers
No one understands the attributes of their brand, but it’s all about your brand story and the power of key numbers. In this Growth, Leadership and Management Tip I’ll show you how to use your USPs to pitch your brand, grow your people, and become truly great.
Customer experience design
If you’re going to command the fees, referrals and success you need, you must understand customer experience design. In this Coaching Tip, I’ll show you the power of perceived value and how to redefine what customer service looks like on the inside of your business.