You’ve got to make it clear why the customer should use you. In this Growth, Leadership and Management Tip, I’ll show you how to understand the needs of the three basic types of customers so you can develop your USPs and train your team to win the business.
Category Archives: Principal
Beyond survival
Your role goes beyond survival for your business, and in my Growth, Leadership and Management Tip today, I’ll show you how to make sure new people start at a higher level and are clear from the start around what you do and what makes your brand unique.
Don’t neglect the balance sheet
Most agents focus on revenue, but you’re actually playing profits and losses. In this Growth, Leadership and Management Tip, I’ll show you why you don’t neglect the balance sheet if you want to build profits, saleability and long term growth.
What’s important now
Focusing on what’s important now will make your business great. In this Growth, Leadership and Management Tip, I’ll show you how to stay optimistic under any circumstances and use W.I.N. to help your people learn new skillsets, get clarity, pivot and realign.
Talent development squad
Every one of your people has an expiry date. You need a talent development squad and in this Growth, Leadership and Management Tip I’ll tell you about teach-and-train, pre-start skills surveys, and shortening the training cycle for your future superstars.
How you win, pitch and serve
You’ve got to know how you win, pitch and serve, and in this Growth, Leadership and Management Tip I’ll help you define your formula, train your people to deliver your brand’s unique customer experience, and keep those customers coming back.
Recruiting
No unicorn agent is simply going to walk in and ask to work for you. In my Growth, Leadership and Management Tip today I’ll show you what recruiting is all about, which platforms for success you must have, and how to make it simple to attract the best talent.
Build the infrastructure, document the systems
Your business can absolutely sing if you enable and support decision making at the lowest levels. In my Growth, Leadership and Management Tip today I’ll show you how to build the infrastructure, document the systems, and guide your people so they know what to do.
Fast growth – what’s next for you?
How do you coach that person in your business whose growth is spiralling out of control? In this Growth, Leadership and Management Tip I’ll show you how to help your people manage fast growth, stay ahead of them as a leader, and have a bigger vision of what’s next for you.
The ‘for more than profit’ business model
A business must be about more than making money. In this Growth, Leadership and Management Tip I’ll help you define your purpose using the ‘for more than profit’ business model, express it clearly, and build connection with your internal and external customers.