In this Fast Pace episode, Dean Mackie and Josh Phegan discuss the value in big data, and how to use it to open up new markets and play a larger game. They talk about data lakes, data driven decisions for the future, customer touchpoints and integrating your CRM, how data can create a more human connection, ways to use AI, combining the digital and real world experience and investing in people who can make those connections.
Tag Archives: connection
Power of language
Now more than ever, language really matters. In this week’s Coaching Tip I’ll show you the power of language, why the words you choose are important, and how to communicate with consumers in a way that makes them feel good about your brand.
The ‘for more than profit’ business model
A business must be about more than making money. In this Growth, Leadership and Management Tip I’ll help you define your purpose using the ‘for more than profit’ business model, express it clearly, and build connection with your internal and external customers.
Fast Pace Ep 15 – Attributes of great brands
In this week’s episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.