The ‘for more than profit’ business model

Your business has to be about more than just making money. In my Growth, Leadership and Management Tip today I’ll guide you through setting a clear definition of purpose using the ‘for more than profit’ business model to build that connection with all your stakeholders.

Your employees don’t come to work every day with a burning desire to make you wealthy. Your business must be built upon a deeper purpose than making a profit. I’ll show you what having a clear purpose does inside of a business and why it’s incredibly important.

I’ll illustrate how to find your purpose and build upon it using examples of other businesses that have turned themselves around and found a higher purpose. The key is always about helping your customers find themselves in a better place.

When a brand connects with its purpose and gets clarity around what it does, that makes every marketing decision much easier. That’s the essence of the ‘for more than profit’ business model. People will choose your brand because it has significant meaning.

Ep 301 – Transitioning

In this week’s podcast, Alexander Phillips and Josh Phegan talk through how to adjust to the transitions; from buyers chasing you to you chasing buyers, the move from private appointments to open houses, the snap back to 3-week campaigns, and how to adjust to the new changes by APRA, threats of inflation, interest rate increases and the 2022 Federal Election.

The all-digital, work anywhere world

We now live in the all-digital work anywhere world. In my Coaching Tip this week I will help you change your mindset so you can take advantage of all the tools and benefits digital and automation technologies offer you.

You’ve got to change the way you think about what it takes to be successful as an agent today. Digital is faster, more compliant and easier to use than manual processes ever were. And digital is already the norm. 

I’ll outline some great digital things you can do now that you weren’t able to do just a few years ago, and show you why great agents don’t work from an office. Right now you need to have systems in place that you can run from wherever you’re working.

Beyond digital, it’s also necessary to put automation in play. In the all-digital work anywhere world, physical experiences are still the human moments that matter. But for business, digital and automation technologies are where you work now — anywhere, anytime.

Fast Pace Ep 33 – Tools and technologies for teams that work

This week on Fast Pace, Dean Mackie and Josh Phegan talk about tools and technologies for teams, compare the tools they use and overview Slack, outline ways to improve uptake, explain how to choose the software your business needs and the best tool for a specific situation, and how these tools and technologies deliver on the customer experience.

Founders Ep 4 – Customer experience measured in seconds

This week Josh Phegan & David Choi interview Jeff Gray, CEO of Propic. His business creates digital solutions that connect people and services 24/7. We look at the relevance of your website in the age of immediacy, conversational profiles and why most property inquiries occur out of work hours. Jeff shows how technology augments our experience, how to overcome barriers to adopting new technologies, and how automation allows people to do more.

Ep 300 – Buyer inspections

This episode features Josh Phegan and Alexander Phillips on why doing the basics well is so important. A lot of agents want to be different but don’t think about being good. Alex tells how he trains new hires to do buyer inspections as an example of mastering a basic skill, absorbing information, and understanding the customer. Josh also notes the need to immediately establish your competence and command of market knowledge with the customer.

They discuss finer points of creating the buyer experience, judging how much space to give them, scheduling follow-up calls, being on time and prepared for buyer appointments, and making sure the house is set up and ready to show.

Get permission, book the appointment

It’s not about the number of calls you make. It’s about the number of appointments you make, and in this Coaching Tip, I’ll show you how to get permission, book the appointment, and know what to say to make it happen. 

I coach plenty of people who don’t know how to use the phone. They simply don’t know what to say to be highly effective. I’ll show you why the money is made in the last 10% of the call, with the closer or at the end. 

I’ll illustrate how permission-based questions work and give you dialogue you can use. And I’ll tell you how you can be relevant to the client, be consistent in your actions, and pitch on the business.

You can also use appointment-based questions and I’ll give you that dialogue as well. Knowing what to say will help you overcome being nervous, too. The goal is to get permission, book the appointment, and get seriously good at what you do on the phone.

Fast Pace Ep 32 – Total addressable markets – Fast market share growth

This Fast Pace episode features Dean Mackie and Josh Phegan on measuring your total addressable market and initiating new strategies to increase it, making sure your market is big enough, measuring property management market share, scaling on key metrics, and how different market share percentages change the way your business operates.

Founders Ep 3 – The powerful simplicity of Proptech

In today’s podcast, Josh Phegan & David Choi are joined by Daniel Bignold, CEO of Propps, to discuss how proptech helps agents run their businesses more efficiently. We talk about alleviating friction and maintaining consistency in the sales process, and Daniel outlines the Propps White Label agent-centric solution. He illustrates how customers can make binding and non-binding offers online, how Propps employs simplicity of design to avoid barriers to adoption, and steps us through the way the process works and what the result looks like.

Hybrid teams

What are you doing to increase your leadership skills? In this Growth, Leadership and Management Tip I’ll show you why the quality of your skills has to increase up to ten times what they are today, especially if you’re leading hybrid teams.

I’ll explain the leader-leader / leader-follower models and the dynamics of each leadership style. And I’ll show you why the leader-leader model works much better than leader-follower in the long term.

I’ll define what a hybrid workforce is and describe several types. I’ll suggest some incredible digital tools you need and key skills that really make hybrid teams work. And I’ll show you why consistency in leadership is so important.

The biggest problem with hybrid teams is lack of communication. I’ll give you some simple key questions to ask your people, and tell you how to reset your organisation with a collaborative post-covid culture.