How do we do it here?

Do the people inside of your organisation actually know what you do? In this Growth, Leadership and Management Tip, I’ll challenge you to answer the question, how do we do it here? I’ll show you the importance of understanding equity and choosing not to be a commodity.

Distance the ego

You need to distance the ego to be the agent the customer is looking for. In my Coaching Tip today, I’ll show you how to position your brand, demonstrate your credibility, and base your business on the customer experience you deliver.

USP – Make it clear

You’ve got to make it clear why the customer should use you. In this Growth, Leadership and Management Tip, I’ll show you how to understand the needs of the three basic types of customers so you can develop your USPs and train your team to win the business.