In this Fast Pace episode, Dean Mackie and Josh Phegan discuss the value in big data, and how to use it to open up new markets and play a larger game. They talk about data lakes, data driven decisions for the future, customer touchpoints and integrating your CRM, how data can create a more human connection, ways to use AI, combining the digital and real world experience and investing in people who can make those connections.
Tag Archives: crm
The data lake and the future of business
You don’t realise the power sitting inside the data you have. In this Growth, Leadership and Management Tip I’ll show you the data lake and the future of business, and the power you’ve already got to create a customer experience that will increase your referrals.