The power of case studies

What will help you convince buyers to pursue a property and sellers to sell at the highest rates possible today? In my Coaching Tip this week I’ll show you the power of case studies and why this is your number one weapon in today’s marketplace.

You’ll learn to build a great case study using beautiful imagery and a well-designed brochure for the home. You’ll also use statistics combined with a great marketing campaign to establish social proof that you can succeed in uncertain circumstances.

You can amplify your case studies even more by using video. I’ll tell you how to do that and what kind of content works best. I’ll also introduce you to VideoAsk.com where you can add the impact of live visual interaction to the customer experience.

The power of case studies is better than a testimonial because it’s about true property transactions that are happening successfully in this market. Do this now and you’ll position yourself as a true professional in your marketplace.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Have a plan and track your progress

Regardless of the conditions of the day, what’s really important is that you have a plan and track your progress. In my Coaching Tip this week I’ll help you put that plan together, and see what’s working and what to do next.

Your plan needs to address what you’re doing at a marketing level, a financial level, a personal level and a service level. We’re going to take a fresh look at all of those elements towards building a quality business.

I’ll show you the unique opportunities you have right now to re-evaluate your whole life. Your best marketing plan is a really simple one, and it leads directly into financial planning to ensure that you keep prospecting with energy and momentum.

We’ll get clarity around what service really looks like and what you’re doing to help your customer get to Sold. I’ll help you get set to play this game in a solid way. When you have a plan and track your progress you’ll be on the radar to reach your goals.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Ep 233 – New Market Mindset

In this High-Performance Podcast for Real Estate Agents, Josh Phegan and Alexander Phillips discuss looking to the future in our current crisis by first accepting that this is how the market is for the foreseeable future, and setting the requirement for a resilient mindset. Alex begins the discussion with ways that he drives a positive and productive mindset for himself and his team and focuses on staying ahead, seizing opportunities, and not having to rebuild when the crisis is over.

Josh emphasises the opportunities that reflection, re-evaluation and mindfulness that people are exercising right now can help you grow your business. Alex reflects on ways that adapting to challenges can boost your business and ultimately be extremely rewarding.

Talk your way to the Future

The only way to get through this crisis is to talk your way to the future. In my Coaching Tip this week we’ll start with a discussion of how we tend to overthink and how you can become much more strategic as an agent.

The thing that will get you through this time of isolation and loneliness is talking to people. This is your greatest opportunity to perfect your dialogue on the phone, connect more deeply with your customer base, and interact with your most willing audience ever.

This is your best chance to amplify what it is you’re doing with tools like Zoom and LinkedIn. I’ll tell you what other agents are doing to create better business connections, and how you can learn to do these things, too.

I will show you how to turn worry into productive thinking that can change the course of a relationship or a life in a meaningful way. As an agent in this time of crisis your job is to help others through and talk your way to the future by making personal fulfilment even more important than achievement.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Calm, Systematic, Pragmatic, Innovative

The whole conversation about being a great leader is learning what it is you need to do. I’ll show you how to be that calm, systematic, pragmatic, innovative leader in this month’s Growth, Leadership and Management Tip.

The number one skill you need to have as a leader is the ability to keep calm. You can’t stop the waves, but you can learn to surf, and this current crisis is actually your best opportunity to demonstrate great leadership skills.

In any crisis, you need to be pragmatic, which means being able to think through the situation to get to the other side of it. And then you need to be systematic in your process for understanding all the options you have available.

Finally, you must be innovative in order to create new solutions to solve real problems. To be a calm, systematic, pragmatic, innovative leader you also need to be really close to your people and I’ll outline ways to do that for you. This moment is a call to leadership. It requires you to be human first, and a great agent, too.

I hope you’ve enjoyed this month’s Growth, Leadership and Management Tip, and I look forward to seeing you here again next month.

Ep 232 – Creating Urgency

This High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on driving urgency in markets with no buyer inquiry. Alex offers advice for getting buyers through properties, back for second appointments, and ultimately to the negotiation table. Josh adds tips on scheduling buyer appointments to create competition, observing social distancing requirements, and keeping the visits short. He includes using streaming virtual open for inspections for booking actual viewings.

They discuss establishing the idea that there is activity and momentum happening with a property, and why case studies generate buyer and seller confidence. Alex talks about using comparable sales, and Josh provides insight on current lead indicators.

Working from Home

Here at the Josh Phegan Company, we’ve been working from home for 13 years. We’re set up to work from wherever we are, whenever we need to. In my Coaching Tip this week I’ll tell you how we do it, and how you can do it, too.

I’ll tell you the simple, basic routines I follow every day to keep myself in a healthy, productive rhythm. Mindset is most important and I’ll show you how to put yourself “in the office” at home and get the work done without distraction.

I’ll give you an outline for your calling sessions as well as some real-life tips for getting those calls made, even if you have children at home. Make sure you have lunch, and keep your appointments whether they’re virtual or face-to-face.

Working from home successfully requires clarity on your intentions for what success looks like for you. This challenging time is actually your greatest opportunity to look out for yourself mentally, emotionally and spiritually whilst improving your skills and staying productive.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Ep 231 – May & June Pipeline

With a bumpy end to March, an adjustment through April, the ruling out of open homes and live on-site auctions, agent’s pipelines are drying up. In today’s podcast, we’re talking everything you can do to bring forward your May and June pipeline rapidly. Alex shares his insights on social proof, using fear as a motivator and sticking to the plan.