Ultimate pitching

The listing presentation is your chance to shine, and to show the customer exactly what you can do for them in a way they’ll understand. This is ultimate pitching, and in my Coaching Tip this week I’ll tell you how to find out what they want and help them get it.

You need to know the things the customer wants before you can address them. I’ll list those things and explain how to showcase your ability to deliver on them. The secret is to meet their unmet, unidentified, unsatisfied needs, and make it easy for them to use you.

We’ll look at how we do the same thing in property management. I’ll explain how to show that you’re different from the competition and put your best foot forward. And I’ll give you some simple effective dialogue to get the information you need.

Ultimate pitching also means pitching differently to specific types of clients. I’ll illustrate pitching to landlords’ specific needs, and keeping your presentation short by directly addressing what the customer really wants in a way that they’ll choose you.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Reward and Recognition

When you’re growing your team, renewing and retaining your talent is key. One of the best ways to do that is through reward and recognition, and in my Growth, Leadership and Management Tip this month I’ll show you how it works and why it’s important.

Too often we focus on the things that go wrong, but we rarely applaud the effort when things go right. I’ll show you ways to reward your people beyond financial benefits, and point out some moments that should be celebrated.

We know that one customer served well leads us to the next customer. It’s good to reward the people who are working more powerfully with customers and giving them the best experience possible because that’s what produces a much better quality outcome.

I’ll show you how to put the customer at the centre of everything you do, and to know who your customers are – internally and externally. Reward and recognition of those internal customers is part of delivering on your promise to help them develop their career. It’s good for them and for your organisation.

I hope you’ve enjoyed this month’s Growth, Leadership and Management Tip, and I look forward to seeing you here again next month.

Ep 253 – The energy curve

In this week’s podcast with Alexander Phillips and Josh Phegan we discuss:
How to build and maintain energy, with Melbourne agents experiencing strong buyer demand with up to 50 buyer appointments a week, the role of quality qualification and how to cut out wastage in your business. We also review what Alexander does to switch out, to switch on, how to deal with the long run to the end of the year and the sprint to kickstart 2021.

Learn to surf

You can’t stop the waves, but you can learn to surf, and in my Coaching Tip this week I’ll show you how. In this time of crisis, we’re witnessing one of the greatest booms in real estate history, and you need to understand what’s driving it.

With all the efforts to prevent the spread of COVID 19, overall sales are actually up, and it’s happening in real estate as well. People simply can’t do anything else. I’ll outline what we’re seeing in the marketplace, and why.

We’ll look at changes in the way people perceive real estate, and I’ll illustrate how people are putting more money in the bank than they ever have before. I’ll also explain how this crisis is not like the GFC.

This is the best set of market conditions for the real estate industry that we’ve ever been in. It’s time to learn to surf, and I’ll show you how to start chasing what I call buyer/sellers and adapt to what’s happening right now.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Ep 252 – The pace of change

In this week’s podcast, Alexander Phillips and Josh Phegan talk through the pace of industry change. From auctions selling well above reserve to Melbourne opening up for private appointments, there’s plenty to keep on top of. There are 6 big weeks left for listing in 2020; then we’ll turn our attention to 2021.

Infinite growth

One of the most powerful assets you can have as an agent is a mindset of infinite growth. In my Coaching Tip today I’ll tell you how to develop this mindset so you can overcome challenges, develop new skillsets, and achieve more than ever before.

Infinite growth is about scaling your business so you can serve more customers. You do this by mastering basic skills and building a great team. I’ll give you the numbers for comparison between average work and intentional work.

Often when you think you’ve reached your peak you discover it’s just a plateau. I’ll show you the areas where you need that growth to achieve your greatest fulfilment. And we’ll discuss the importance of enjoying the journey towards becoming a great agent.

Today’s consumer is looking for an agent who knows exactly what to do and how to work in today’s new marketplace. An infinite growth mindset means you’re putting yourself in positions for learning and keeping up to date in both offline and digital environments.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Ep 251 – Building profile

In this weeks edition of the podcast, Alexander Phillips and Josh Phegan discuss how to build your profile rapidly. From the role of customer experience, social proof during a transaction, how to work auctions and PR to create personal brand momentum. This is an episode not to be missed.

Can Do / Can’t Do

One of the advantages of business is that you can decide what success looks like for you. But you need to create sustainable success, and in this Coaching Tip, I’ll help you get clear around what you can do / can’t do in the way you’re working.

I’m going to give you some exercises to get you to that sustainability. These will help you develop a positive mindset and focus on the things that really matter. First I’ll step you through creating a can do / can’t do chart of your restrictions and opportunities.

We tend to focus on the things that we can’t do, particularly with restrictions that are imposed upon us. This exercise will help you see the positive side with all the things you can be doing to change the course of your business.

In the next step we’ll identify strengths you can leverage now and strengths to develop. I’ll also give you two powerful questions to start each workday around. Knowing what you can do / can’t do will let you focus on working today for a better tomorrow.

I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.

Ep 250 – Competitive drive

In this week’s podcast, Alexander Phillips and Josh Phegan talk about how to build that winning edge, competitive drive. They review the critical areas, including what to do around post listing presentation follow-up, how to be in the moment and present when presenting, the role of enthusiasm and dedication, why there is no competitor and how customer obsession helps you to win.