In this week’s edition of the High-Performance Podcast, Alexander Phillips and Josh Phegan talk about Alexander’s drive and determination. What is it, and how do you build it? They also cover why it’s important to set new era goals, why you need to have a strong vision for you and your business as a salesperson, and how many focus on their profit and loss, when they should also focus on driving growth on their personal balance sheet.
Go for growth – migration patterns
You’ve got to grow your business, and in my Coaching Tip this week I’ll show you how to really go for growth. I’ll tell you why you need to know about migration patterns – where your buyers come from and where your sellers are going.
Going for growth is exciting because it’s about capturing your market. The more transactions you do, the more customers you meet. I’ll show you how to serve more customers in a way they’ll love, and those customers will become your marketers.
I’ll explain how the way you generate your leads determines the way you pitch your business. It’s all one big formula that comes together when you make the decision to rapidly grow.
The secret is to get excited about what you do. You must decide to go for growth and get better at what you do every day. I’ll tell you where to make improvements, level up and play a much bigger game. You’ll make the decision to become a seriously great agent.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Ep 254 – Market knowledge
In this week’s edition of the High Performance Podcast, Alexander Phillips and Josh Phegan discuss the importance of market knowledge.
How do you build it across larger market areas?
What impact do new listings and sales have on asset prices?
Why does prospecting work best when it feels like service?
And how do you develop your own market forecast?
Ultimate pitching
The listing presentation is your chance to shine, and to show the customer exactly what you can do for them in a way they’ll understand. This is ultimate pitching, and in my Coaching Tip this week I’ll tell you how to find out what they want and help them get it.
You need to know the things the customer wants before you can address them. I’ll list those things and explain how to showcase your ability to deliver on them. The secret is to meet their unmet, unidentified, unsatisfied needs, and make it easy for them to use you.
We’ll look at how we do the same thing in property management. I’ll explain how to show that you’re different from the competition and put your best foot forward. And I’ll give you some simple effective dialogue to get the information you need.
Ultimate pitching also means pitching differently to specific types of clients. I’ll illustrate pitching to landlords’ specific needs, and keeping your presentation short by directly addressing what the customer really wants in a way that they’ll choose you.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Reward and Recognition
When you’re growing your team, renewing and retaining your talent is key. One of the best ways to do that is through reward and recognition, and in my Growth, Leadership and Management Tip this month I’ll show you how it works and why it’s important.
Too often we focus on the things that go wrong, but we rarely applaud the effort when things go right. I’ll show you ways to reward your people beyond financial benefits, and point out some moments that should be celebrated.
We know that one customer served well leads us to the next customer. It’s good to reward the people who are working more powerfully with customers and giving them the best experience possible because that’s what produces a much better quality outcome.
I’ll show you how to put the customer at the centre of everything you do, and to know who your customers are – internally and externally. Reward and recognition of those internal customers is part of delivering on your promise to help them develop their career. It’s good for them and for your organisation.
I hope you’ve enjoyed this month’s Growth, Leadership and Management Tip, and I look forward to seeing you here again next month.
Ep 253 – The energy curve
In this week’s podcast with Alexander Phillips and Josh Phegan we discuss:
How to build and maintain energy, with Melbourne agents experiencing strong buyer demand with up to 50 buyer appointments a week, the role of quality qualification and how to cut out wastage in your business. We also review what Alexander does to switch out, to switch on, how to deal with the long run to the end of the year and the sprint to kickstart 2021.
Learn to surf
You can’t stop the waves, but you can learn to surf, and in my Coaching Tip this week I’ll show you how. In this time of crisis, we’re witnessing one of the greatest booms in real estate history, and you need to understand what’s driving it.
With all the efforts to prevent the spread of COVID 19, overall sales are actually up, and it’s happening in real estate as well. People simply can’t do anything else. I’ll outline what we’re seeing in the marketplace, and why.
We’ll look at changes in the way people perceive real estate, and I’ll illustrate how people are putting more money in the bank than they ever have before. I’ll also explain how this crisis is not like the GFC.
This is the best set of market conditions for the real estate industry that we’ve ever been in. It’s time to learn to surf, and I’ll show you how to start chasing what I call buyer/sellers and adapt to what’s happening right now.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Ep 252 – The pace of change
In this week’s podcast, Alexander Phillips and Josh Phegan talk through the pace of industry change. From auctions selling well above reserve to Melbourne opening up for private appointments, there’s plenty to keep on top of. There are 6 big weeks left for listing in 2020; then we’ll turn our attention to 2021.
Infinite growth
One of the most powerful assets you can have as an agent is a mindset of infinite growth. In my Coaching Tip today I’ll tell you how to develop this mindset so you can overcome challenges, develop new skillsets, and achieve more than ever before.
Infinite growth is about scaling your business so you can serve more customers. You do this by mastering basic skills and building a great team. I’ll give you the numbers for comparison between average work and intentional work.
Often when you think you’ve reached your peak you discover it’s just a plateau. I’ll show you the areas where you need that growth to achieve your greatest fulfilment. And we’ll discuss the importance of enjoying the journey towards becoming a great agent.
Today’s consumer is looking for an agent who knows exactly what to do and how to work in today’s new marketplace. An infinite growth mindset means you’re putting yourself in positions for learning and keeping up to date in both offline and digital environments.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Ep 251 – Building profile
In this weeks edition of the podcast, Alexander Phillips and Josh Phegan discuss how to build your profile rapidly. From the role of customer experience, social proof during a transaction, how to work auctions and PR to create personal brand momentum. This is an episode not to be missed.