You probably don’t realise how much power is sitting inside of the data you already have. In this Growth, Leadership and Management Tip I’ll guide you through the data lake and the future of business based on the power of referrals.
When you bring all of your data together you create a data lake. This is particularly potent for franchises and office networks. But short term thinking causes too many of us to miss our biggest opportunities. I’ll show you how to see those opportunities and act on them.
It’s all about the end customer and how we can serve them in more powerful ways. The secret to being incredible around what you do is the data lake. Bring together all the consumer information you have and you’ll gain perspective on where your leads are.
Everyone could benefit from the data lake and the future of business, but they’re doing nothing with it. Wake up and use the power that’s in your CRMs right now and you’ll unlock data, relationships and technologies that will create a customer experience that’s word-of-mouth worthy.