You should be thinking about changing your relationship with your existing customers. In this Coaching Tip, I’ll show you why you must care, and I’ll begin by telling you about a personal experience I had with an agent who sold a property to me.
What my story will illustrate is how your past clients feel about you and your business when they never hear back from you after the sale. I’ll also list several of the opportunities you could be missing out on when you fail to maintain those relationships.
Why build a huge database and then do absolutely nothing with the data that’s in it? I’ll help you understand the power of the “data lake”, which is the collection of all the information you’ve been gathering about your customers.
You must care for the people on the inside of your customer base so that you can profit from them later on down the track. Move away from the instant gratification of right-now listings and understand the power of transformative relationships for your business.