You’ve built an incredible platform for success, but what do your new hires actually know about your business? You’ve got to give them a solid uplift for better USPs, and in this Principal Coaching Tip, I’ll show you what that means and how to deliver.
I’m going to tell you the numbers you need to know so you can see what level your business performs at. Then I’ll give you dialogue for your unique selling proposition that will show your customers exactly why they should choose you above other agents.
Give your people the tools to pitch with power and win the business for you. They need to know your numbers, and know what really happens on the inside of your organisation, so they can have a proper tactical and practical conversation with consumers.
It’s your job to teach, train and test, and give your people that uplift for better USPs. Give them what they need to project confidence in separating and differentiating you from the competition. This is how you platform. This is how you win.