Founders S2 Ep 5 – Josh Phegan interviews Steve Osborn from Identity Marketing

This podcast features Josh Phegan talking with Steve Osborn, founder of Identity Marketing. They look at what marketing is for a modern real estate agent, and brand awareness for agencies. Steve describes marketing as understanding the customers desires to bring trust, and creating more value in the marketplace. He explains common marketing mistakes and developing a marketing plan for your firm.

Conversion mastery

One of your biggest business costs is wastage, and my Coaching Tip today will show you how to attain conversion mastery. I’ll explain the strategy, measure and adjust process, how to find what works so you can do more of that, and convert customers into buyers