In this week’s podcast, Alexander Phillips and Josh Phegan talk about the cycle – lower volumes lead to agents panicking and competing on fee. When you compete on fee, you force down the industry. The best agents realise you need to hold or increase fee in lower volume markets, and instead compete on value – on what they do for the customer. There can only be one agent in every market that is the cheapest, so how are you planning on competing? Value.
The Age of Safety and Performance
In this week’s coaching tip, we explore how consumers preferences are rapidly changing, including the evolution from the safety to the convenience economy.
2020 has seen a rapid shift; convenience is now expected and no longer the differentiator it was. Safety and performance are now prevalent in the consumer decision cycle with Covid-19.
Now’s the time to perfect your pitch and win.
The Chief Energy Officer
One of the great titles in business is CEO. In my Growth, Leadership and Management Tip this month I’ll tell you why the CEO is actually the Chief Energy Officer, because as a leader, if you don’t have that energy and resiliency, your people won’t either.
Now more than ever you need to get your people focused and committed around their goals. I’ll tell you how to help them improve their skills, find opportunities even during the pandemic, and I’ll give you the 4 steps to planning for what they want to do.
Technology innovates at the same pace whether the economy is booming or in recession. After Covid-19 life will actually go faster than ever before because people are setting new priorities around what they really want out of life.
Many of us are at a career crossroads, making decisions about where we want to go. To be a great Chief Energy Officer you need to be around other agents and channel that energy, and you need to have a plan. It’s time to set intentions for a new path to success.
I hope you’ve enjoyed this month’s Growth, Leadership and Management Tip, and I look forward to seeing you here again next month.
Ep 240 – Disciplines for success
In this week’s podcast, Alexander Phillips and Josh Phegan talk about the importance of taking control of your diary. How you run our diary is how you run your life. Success is about setting expectations and asking great questions to inspire your best work. What can you do today? And where are the opportunities? They also discuss the movement from activities to outcomes to move the needle on personal performance.
Routine sets you free
Now more than ever before you’ve got to commit to a routine, because that’s how you become a success. I’m going to show you how routine sets you free in my Coaching Tip this week, beginning with simple things that work in powerful ways.
Your routine begins with going to bed early, getting up early, getting exercise, and eating well and on schedule. With that in place you can be confident and intentional about doing the best work you can today and moving yourself forward.
I’ll give you tips for setting and committing to times for specific tasks. Having a winning routine puts you in the right mindset to ignore distractions and stay focused. We’ll talk about how to have more good days than bad, and the importance of the last 10% of the call.
Routine sets you free, but you have to do it every day. It’s easy to get itchy and procrastinate or get off track, but the focus for what you choose to do is simple: Will this or won’t this make you the agent you want to be? That’s the simplicity of routine.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Ep 239 – Fix your follow-up failure
In this week’s podcast, Alexander Phillips and Josh Phegan talk through what to do as you close out an appointment. From market appraisals to listings, never sit wondering what to do next. We’ll show you how to close, provide options for follow-up to ensure you’re on track to win the listing.
What do great real estate agents do?
You want to be a great agent, but what do great real estate agents do? I’ve got some surprising answers for you in this Coaching Tip, beginning with the number one thing you want to do: Get in front of people who need to make decisions.
So much of our industry is dealing with distractions and worries that are out of our control. I’m telling you that every market makes a market, and it’s bringing buyers and sellers together that makes things happen.
Ultimately people have to have something they want. Your job is to find out what that is and help them get it. I’ll tell you how to do that through positioning, and by using your numbers to give you empowerment.
What great real estate agents do is stay focused on their game and always play at their best. I’ll show you how to stay consistent, and we’ll look at ending some behaviours that might be holding you back so you can learn to play the game in new and powerful ways.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Ep 238 – The New Era
In this week’s podcast, Alexander Phillips and Josh Phegan look into what’s driving the smashing of auction reserves in inner-city markets, how to generate more stock given low levels of new listings and how to use fear as a motivator to stay consistent in choppy conditions.
Re-imagine Prospecting
If you don’t have a formula for what it is you do and how you generate your leads, then I will help you learn to re-imagine prospecting in my Coaching Tip this week. It’s absolutely time for you to find your strengths and play to them.
Most likely everyone who owns property in Australia bought it from a real estate agent. I’ll tell you how to be that agent that past clients come back to when they’re ready for their next transaction. We’ll start with building your social network.
I’ll show you how to build relationships with your local builders, developers and architects, do great buyer work, and you’ll see that everything leads back to your past clients. It seems like a big challenge, but it’s the easiest call you can make.
We’ll also discuss the importance of landlords, and look at them as both investors and homeowners. I’ll refer to the prospecting layer cake, which is a great guideline for reimagining prospecting. And we’ll talk about conversion campaigns as well.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.
Ep 237 – Consistency
What makes a great agent? Consistency. In this week’s podcast, Alexander and Josh talk about the importance of drawing on your previous successes when you hit moments of doubt. They discuss the importance of routine, of starting early and learning what it takes to be a great agent. Finally, they review the importance of creating an environment of success by working with a team to drive results.