To achieve business success you’ve got to know how you win, pitch and serve, and why what you do works. In my Growth, Leadership and Management Tip today I’ll help you define what it is that you do that makes you truly great.
If you want great people to join your organisation you have to know what your formula is, have the data to back it up, and make sure your people aren’t wasting their time and energy on random things that won’t work inside of your marketplace.
You need to be able to articulate what your organisation does and how to make your formula replicable. I’ll help you make sure you have the data you need, know what your top USPs are, and be able to train your people to effectively represent your brand.
I’ll show you how to deliver an incredible customer experience by gaining clarity around individual customer moments. As a leader you’ve got to explain how you win, pitch and serve so your people know exactly how to serve your customers and keep them coming back.