We’re in a crisis of confidence. Agents are in a panic that there won’t be enough stock, so they drop fee. In my Coaching Tip this week we’re talking about why this less stock, less fee competition doesn’t make sense, and what you need to be doing instead.
I’ll step through the numbers for you so that you can clearly see why competing on fee is a recipe for disaster. You need to compete on value because ultimately consumers want the best agents in the marketplace to represent them – not the cheapest.
You need to charge what you’re worth and be worth what you charge. You deserve to be paid, for the level of service you provide, and I’ll tell you exactly how to do it. You’ve got to understand negotiation, and I’ll even give you some great dialogue you can use.
The reality is, it doesn’t matter what level agent you are. What’s important is that you don’t drag down the industry by making this low stock, low fee mistake. You win by demonstrating the value you bring to the table in a way the customer cares about.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.