If you’re going to command the greatest fees, referrals and success, then you’ve got to understand customer experience design. My Coaching Tip this week will show you why Chanel can charge 300 times what the Reject Shop does and how that relates to your business.
I’ll illustrate perceived value with a comparison between what customers find when they visit a Reject Shop vs. a Chanel store. It’s about more than just selling properties. To be the best you must deliver a Chanel-level experience for your clients.
Your brand is directly associated with everything the customer experiences whilst working with you. People see value at both ends of the proposition. You must decide whether you’re going to be Chanel or the Reject Shop.
In your estate agency, everything is about your customer experience design. I’ll tell you how to build customer loyalty, why you must take the long-term view, and how to redefine what customer service looks like on the inside of your business.