It’s time to make it clear why landlords and sellers decide to use you. In my Growth, Leadership and Management Tip today, I’ll help you craft an incredible story around your brand, your USPs, and what it is you do.
You’ve got to spend time interviewing three basic types of customers. I’ll show you who those customers are, how to set up focus groups to interview several of each type, and what you need to learn from each of them.
I’ll help you recognise and develop your unique selling propositions and train your team to deliver and demonstrate them as they work with customers. You’ll use those USPs to change the way you do marketing and position your brand.
Don’t simply hope your people understand how to pitch your business. Make it clear what your USPs are at the brand level, the office level, and at each individual’s level, so they can help the customer make the decision to use you and your brand.