As a business owner, it’s important for you to understand what current strategies you’ve got in play. In my Growth, Leadership and Management Tip this month I’ll show you how to use the strategy, measure, adjust process so you can stop losing your best initiatives.
I’ll start with an example of why we so often fail to achieve what we set out to do. Then I’ll show you when best to determine your strategy and method of measurement. From there you’ll find out how to adapt and improve the way you work your strategy.
Wastage is one of your biggest costs in business and it happens when you put all your efforts into things that don’t produce. I’ll explain why measuring and adjusting is the secret to finding out what really gets you the result you need.
I’ll discuss how to do marketing that fundamentally helps the customer, awareness campaigns vs. conversion campaigns, and how the strategy, measure, adjust approach will help you create that point when the customer clicks and makes the purchase.