It’s time to reimagine what’s possible with social media as your primary lead source, and in my Coaching Tip this week I’m looking at digital tracking of consumers. It’s a brand new world where our obsession with social makes this kind of consumer tracking possible.
We’ll discuss the value proposition of using a weekly email newsletter as a number one lead source for you, and how you can use this to build real customer relationships. I’ll also tell you what kind of content to put in your newsletter so people will read it.
We’ll talk about live chat for your website, and how to discover and use customer intent to develop newsletter content. I’ll also list the 3 reasons people will unsubscribe from your newsletter and explain why you should follow up with those people.
Digital tracking of consumers is about not losing customers when they need you most. We’ll look at building a quality database to help you use email to first connect with customers in the digital world, and then have better conversations with them face to face.
I hope you’ve enjoyed today’s Coaching Tip, and I look forward to seeing you here again next week.