Your business has to be about more than just making money. In my Growth, Leadership and Management Tip today I’ll guide you through setting a clear definition of purpose using the ‘for more than profit’ business model to build that connection with all your stakeholders.
Your employees don’t come to work every day with a burning desire to make you wealthy. Your business must be built upon a deeper purpose than making a profit. I’ll show you what having a clear purpose does inside of a business and why it’s incredibly important.
I’ll illustrate how to find your purpose and build upon it using examples of other businesses that have turned themselves around and found a higher purpose. The key is always about helping your customers find themselves in a better place.
When a brand connects with its purpose and gets clarity around what it does, that makes every marketing decision much easier. That’s the essence of the ‘for more than profit’ business model. People will choose your brand because it has significant meaning.