In this week’s episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.
Tag Archives: loyalty
Core skills
The most important thing is to do the core of what great agents do. In this Coaching Tip I’ll focus on the basic core skills you must have if you want to earn customer loyalty, show advantages to being your customer, and be exceptional at what you do.