This week on Fast Pace, Dean Mackie and Josh Phegan show how to conduct a great interview that makes candidates feel good about your organisation. They recommend that you know what you’re recruiting for, look for quality attributes, and have a structure with key questions ready. They also discuss digital vs. face to face and the STAR technique.
Tag Archives: attributes
Fast Pace Ep 15 – Attributes of great brands
In this week’s episode, Dean Mackie and Josh Phegan look at the attributes of great brands beyond logos and signature colour schemes. They talk about how a brand connects with the consumer, brand stories that promote customer loyalty, creating the brand experience around what people want, and the little things that differentiate your brand from the competition.
Brand story: the power of key numbers
No one understands the attributes of their brand, but it’s all about your brand story and the power of key numbers. In this Growth, Leadership and Management Tip I’ll show you how to use your USPs to pitch your brand, grow your people, and become truly great.