Brands and service excellence

Your brand positions your business. In this Growth, Leadership and Management Tip, I’m talking about the power of brands and service excellence. I’ll help you determine where your brand is positioned and what your service standards are.

Your brand identity sets the expectation for your level of service. I’ll illustrate areas of service, explain how standards of service excellence are set, and tell you what your role as a leader is in that process.

Your ability to expand the way you think determines your ability to scale the business. I’ll illustrate service execution and show you how it transcends all marketplaces. It’s your clarity around your brand that determines how well you serve your customers.

I’ll talk about service excellence meetings and how your understanding of brands and service excellence helps you set the standard for reliable delivery. It’s not just what you do, it’s the way you make the customer feel. Make sure yours is their brand of choice.

Meeting rhythms – purpose

The more often you meet, the faster you see progress. But those meetings have to have clarity of purpose, and in my Growth, Leadership and Management Tip today, I’ll explain meeting rhythms and show you how to make sure your meetings do what they’re designed to do.

Your primary meetings are probably sales and property management meetings. I’ll explain those, and then we’ll look at execution and recruitment meetings. You’ll begin to see how actively talking about meetings gives you clarity around what they’re supposed to do.

Meetings are all about bringing people into a room with intent. I’ll talk about the purpose and goals of each meeting and also show you how they can get sidetracked.

As a business leader, you can hit reset on your meeting rhythms, and now is the time to do it. What you do before every meeting will make the difference in performance and guarantee success in those areas where you need growth and improvement most.