The purpose of the listing presentation is to win the listing. In this Coaching Tip, I’m going to tell you how to list to win by design. I’ll give you examples from my own business and help you to think of better ways to present what you do.
Coming in second with your listing presentation pays you zero. You need to understand why people make the decision to use you and then give those reasons to the customer. I’ll explain how to make it explicitly clear why you’re their best choice.
Whatever your situation is, whatever it is that you do best, it’s your job to re-craft the story, change the conversation, and think about the customer experience you deliver in new and different ways.
I’ll show you how to list to win by effectively handling the logistics during the presentation and delivering your summary with confidence. And I’ll give you the secret of why clients really do want to list with you so you can help them make that decision.