Today’s High-Performance Podcast for Real Estate Agents features Josh Phegan and Alexander Phillips on getting more strategic about getting what you want instead of just taking whatever comes along. Alex offers advice on choosing your market, being relatable to your customers, and making the most of your marketing. He also notes that you should be known as a trusted advisor in your marketplace.
Josh outlines how customer lifecycle works and why you need to understand it. He talks about demographic trend and how it can determine your next market, taking a more strategic view around what you do, and making sure your marketplace is big enough for your aspirations.