Driving relevance

Too many agents have a hunger to build a really big database, and then they do nothing with it. In my Coaching Tip this week I’ll show you how to make sure you’re driving relevance to all of the customers sitting inside of that database.

The key to changing the game is in the way you play it. I’ll tell you the first thing my most successful clients do at the start of every business day. It’s such a simple thing to do, and I’ll show you why it works. I’ll also give you some great dialogue.

If you follow this system you’ll be tilling your way through all those people inside of your database, and you’ll always be relevant whenever a transaction happens. Most importantly you’ll be creating opportunities for the people you already know.

Driving relevance is achieved through thinking differently, in brand new ways. I’ll give you an example of what that looks like and how to change the way you think. This is how you’ll get to do the most important work that ultimately makes all the difference.

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