You’ve got an amazing sales team and property management business – but what are you doing to maximise your data? In this Growth, Leadership and Management Tip I’ll show you how to make high-quality data driven decisions so you can work with more customers more often.
It amazes me that businesses so often measure their market share in sales but not in property management. All of your landlords live somewhere, and I’ll tell you how to get in front of them and give them an appraisal on their own residential property.
We need to think about changing the context of what it is that we do. I’ll tell you what we do inside of my own business to find our strengths and capabilities, identify what really works in our marketing and lead generation, and why we win our listing presentations.
Data-driven decision making is all about understanding what’s working inside of your business, your systems and how your people are using them, and who’s engaging at a deeper digital level. You make the decision to become an incredible agent, and you get there by looking at what the data is telling you.
I hope you’ve enjoyed this month’s Growth, Leadership and Management Tip, and I look forward to seeing you here again next month.