Category Archives: Thought Provoker

Do you know what you’re doing?

It’s the strangest thing, but it delights you when it happens. Then, over time, it just keeps you coming back. It’s the customer ascension model, which is the belief that those who spend with you and do it often will buy anything you produce over time.

If you’re new to residential real estate in the last three years, you’d probably assume that all property prices do is go up. If you joined the industry in the last nine years, you’ve never seen a Federal Labor Government, an increase in interest rates, or inflation.

You know the state, the feeling, the moment. It’s in the middle of an auction when you’ve got multiple bidders; it’s at the listing presentation on the best home of your career; it’s you on the phones, generating appointment after appointment. You have incredible focus; you cut out the distractions and do great work.

Now comes the question: What do we do to get into the performance zone? How long can we stay there? And is it sustainable?

We live in an era of chaos (with worldwide Government intervention), filled with the language of uncertainty (we’re not sure, we can’t rule out, we might, which promotes anxiety of the future), waves of drama (micro issues that flair up to in-the-street protests and fade in minutes), sugar money (everyone’s become rich all of a sudden), low work ethic (what happened to all the workers?), rapid inflation (your money doesn’t buy what it used to) and inflated asset prices (cars, boats, watches, motorbikes, real estate). So what happens next?

This is a bold new era that demands new leadership. We’re in the middle of the biggest human energy crisis I’ve ever seen, with media that’s designed to shock and awe, social media driving insecurities and division, and an Information Age that’s flush with misinformation. This article will provide a bold new path to a much bigger future.

Thrive or die, that’s the choice.

If you don’t define it, it defines itself. Culture is the secret sauce for the best business we work with. If it’s not spoken about often, it’s unspoken. It can tightly bind your business or cause rapid wildfires.

How do modern customers choose a real estate agent? The answer to that question will change the way you work forever. No more is this about competing with the competition; this is about designing an experience that creates customers. 

It’s changed the way we do things forever; welcome to the subscription economy.

A bold paradigm shift is required to get back to loyalty, to exploit the opportunity that data lakes provide, to integrate digital technologies with good old customer service, creating a compelling experience.