In this week’s podcast, Alexander Phillips and Josh Phegan discuss the most important topic in business – how to run a business on systems. From simple things like managing your pipeline, preparing a listing kit, updating your stock control sheet to working your calendar. Every time something goes wrong, it’s either a system or a person.
Category Archives: Podcast
Ep 248 – Spring momentum
In this week’s podcast, Alexander Phillips and Josh Phegan get ready for Spring. Choose your best call lists – market appraisals, seller hit list, past clients, key referrers to drive market momentum. Commit to what great agents do – increase your appointment numbers – buyer appointments, market appraisals, listing appointments and for our Melbourne agents, get ready for a huge rebound in activity as we anticipate the post lockdown market.
Ep 247 – Customers over competitors
In this week’s podcast, Alexander Phillips and Josh Phegan challenge agents who are competitor focused. You should keep your competitors close and drive your entire business around what you do for the customer. We’ll talk through understanding the moments that matter and developing a customer experience that keeps customers coming back for more.
Ep 246 – Reducing Days On Market
In this week’s podcast, Alexander Phillips & Josh Phegan discuss the rapid change of consumers and how the most urgent buyers pay the most. The emergence of the convenience society is forcing faster days on market, and if you don’t list a property correctly you risk damaging the property during the campaign.
Ep 245 – The game of confidence
In this week’s podcast, Alexander Phillips and Josh Phegan discuss the game of confidence. What impact will the Melbourne lockdown have on national confidence? And what would Alexander do if he had 30 business days to improve his business in a lockdown?
Ep 244 – Recession? How to work through market cycles
In this week’s podcast, Alexander Phillips and Josh Phegan discuss why it’s healthy for a market to expand and contract. While technically we’re in a recession it doesn’t feel like it. Factors like the lowest interest rates on record, restrictions on what we can do, and Australians fascination with the property may well see it as the ‘safe haven’ during choppy conditions.
Ep 243 – How to prepare for Spring
In this week’s podcast, Alexander Phillips and Josh Phegan discuss the move into Spring. With August fast approaching, we’re already booking for September Auction campaigns. What you produce in August, determines the momentum you head in with to the Spring market. What influences will COVID have? And will we see a rapid increase in available stock?
Ep 242 – Core skills and hunger for growth
In this week’s podcast, Alexander Phillips and Josh Phegan discuss the most common element for any agent that makes it – their hunger for growth. To be seriously good, you have to master the core skills – from prospecting to listing, to negotiation. You never know when or where you’re going to learn something, the secret is to keep showing up.
Ep 241 – Establishing Value
In this week’s podcast, Alexander Phillips and Josh Phegan talk about the cycle – lower volumes lead to agents panicking and competing on fee. When you compete on fee, you force down the industry. The best agents realise you need to hold or increase fee in lower volume markets, and instead compete on value – on what they do for the customer. There can only be one agent in every market that is the cheapest, so how are you planning on competing? Value.
Ep 240 – Disciplines for success
In this week’s podcast, Alexander Phillips and Josh Phegan talk about the importance of taking control of your diary. How you run our diary is how you run your life. Success is about setting expectations and asking great questions to inspire your best work. What can you do today? And where are the opportunities? They also discuss the movement from activities to outcomes to move the needle on personal performance.