You need to know what you actually stand for, and in this Growth, Leadership and Management Tip I’ll tell you why a culture document is such a necessary tool for your organisation and why your people need it.
Who you are determines the culture your business is built on, from the way you conduct business to the core of how your organisation works. I’ll give you detailed examples of the things you need to define as a leader, especially for training your new hires.
When people start working for you they’ve got to know who they represent and understand the operational structures they need to follow. I’ll tell you how to develop and employ a simple culture document that clearly articulates what you stand for as a brand so they can consistently deliver on it for you.